Honki Factory Visuell identitet av Daichi Takizawa

Designen Honki Factory Visuell identitet av Daichi Takizawa är en högt ansedd vinnare av den mycket prestigefyllda 2025 A' Design Award i Silver i tävlingskategorin Grafik-, Illustrations- och Visuell Kommunikationsdesign.

SilverGrafik· 2025

Honki Factory Visuell identitet

av Daichi Takizawa

Klient: Honki Factory Co.,Ltd

Vinnare av A' Design Award i Silver i kategorin Grafik

60,420

Verifierad prisvinnare

Verifiera prisstatus för #170847

Besök webbplats Visa hos A' Design Award Pressmeddelande Utmärkelsemärke

Färger

Designen

Om Honki Factory Visuell identitet

Konceptet är Att öppna vägen, Honki-sättet. Det definierar Honki som seriositet, att ha ett tydligt mål och ta konkreta steg mot det. De som behärskar det strukturerade tillvägagångssättet för affärsutveckling kan använda det för att skapa nya vägar. Önskan att fostra många Honki-individer representeras i den H-formade ramen som symboliserar struktur, och logotypen, inspirerad av en fabrik, representerar produktion. Den variabla designen av symbolen och typsnittet återspeglar anpassningsbarhet inom alla branscher och områden.

Erkännandet

Om A' Design Award i Silver

Honki Factory Visuell identitet är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Honki Factory Visuell identitet förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Honki Factory Visuell identitet är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: The logo reflects the concept of a "Establishing entrepreneurship training centers" where various people, both corporate and individual, can learn about entrepreneurship and increase the number of people willing to take on challenges. The logo was inspired by the "frame" representing the shape of new businesses and the "factory" symbolizing production. The adaptable "H" shaped symbol mark and the variable design of the logotype express that the company can support any type of business.
Dimensioner & förpackning: The visual design was created using Adobe Illustrator, and the corporate font was made with the font creation software Glyphs.
Taggar: VI, Visual Identity, Logo, Symbol, Corporate font, Poster, Website, Stationery, Variable
Produktionsteknik: "Honki" means "Seriousness," and its passion and spirit of challenge are represented by the bold color red. Both the symbol mark and logotype have a variable design, showing that Honki Factory's services can adapt to any business size or industry. The symbol mark features an open door shape within the frame, symbolizing new opportunities for all companies.
Designutmaning: The biggest challenge was how to implement the newly created visual identity. The company's members are not designers, and the application they use most is PowerPoint. To make the VI easy to use, we created PowerPoint templates where users only need to replace text. We also predefined the corporate fonts and colors. Background images for video conferencing and business cards were designed to allow simple text updates, ensuring that anyone can effectively represent Honki Factory Co.,Ltd's corporate identity, regardless of their role.
Forskning: I focused on enhancing the quality of the details. The logo was carefully examined for aspect ratio, the thickness of vertical and horizontal strokes, and optical balance. For the corporate font, in addition to optical adjustments, each character's width and side spacing were precisely calculated. Over 500 test patterns were evaluated during this process. As a result, I won the Silver Award at the Graphis Design Awards 2025 (USA) and were featured in the Japan Typography Yearbook 2025, enhancing Honki Factory Co.,Ltd's brand value.
Inspiration: Honki Factory needed to update its visual identity to achieve its vision of "Establishing entrepreneurship training centers." The specific goals were to gain credibility from large corporations and to enhance the company's branding for recruitment. Therefore, a visual identity that represents the company's vision was essential.
Projektlängd: This project started in June 2022 and was completed in March 2024.
Arbetsflöde: After changing the visual identity, despite having only about 10 employees, the company secured service agreements with over 30 major Japanese corporations within a year. This proves that the visual identity is effective and gives large companies a sense of trust and credibility.
Bildkrediteringar: Image #1, Art director Daichi Takizawa, Corporate Logo , 2024
Image #2, Art director Daichi Takizawa, Corporate Font, 2024
Image #3, Art director Daichi Takizawa, Website, 2024
Image #4, Art director Daichi Takizawa, Name card, 2024
Image #5, Art director Daichi Takizawa, Poster, 2024