Nowy Styl Mässmonter av Konarski and Bzowski Piotr Duraj

Designen Nowy Styl Mässmonter av Konarski and Bzowski Piotr Duraj är en högt ansedd vinnare av den mycket prestigefyllda 2026 A' Design Award i Guld i tävlingskategorin Mässarkitektur, Interiörer och Utställningsdesign.

GuldMässa· 2026

Nowy Styl Mässmonter

av Konarski and Bzowski Piotr Duraj

Klient: Konarski & Bzowski

Vinnare av A' Design Award i Guld i kategorin Mässa

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Färger

Designen

Om Nowy Styl Mässmonter

Nowy Styl är en mässmonter skapad för presentation av kontorsmöbler på en fackmässa. Montern täcker 607,5 kvadratmeter och följer biofila designprinciper. Dess layout bygger på metaforen av ett träd, uttryckt genom byggda objekt. Fläktar skapar en mild bris som ger liv åt rummet, medan varm belysning påminner om solljus som silar genom löv. Designen sätter den mänskliga upplevelsen före direktförsäljning. Avsikten är att visa hur en arbetsplats kan främja välbefinnande, minska stress och förbättra koncentrationen.

Erkännandet

Om A' Design Award i Guld

Nowy Styl Mässmonter är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. Nowy Styl Mässmonter förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Nowy Styl Mässmonter skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: For Orgatec 2024, Nowy Styl presented an anthropological experiment in workplace wellbeing. As a brand specializing in office furniture, the company aimed to showcase its products from an entirely new perspective. The radical concept addressed a fundamental human paradox — the simultaneous yearning for nature and the need for controlled environments. Despite technological progress, Nowy Styl recognized that people still crave a primal connection with the natural world.
Dimensioner & förpackning: The stand is 607,5 square metres.
Taggar: fair, wellbeing, nature, personification, control, instinct
Produktionsteknik: In our design process, we drew inspiration from the metaphor of a tree, manifesting this concept through the physical objects we created. To enhance immersion and create an otherworldly experience, we incorporated motion using fans, simulating a gentle breeze that animated the environment. This movement not only brought dynamism to our designs but also fostered a sense of tranquility.
The implementation of warm lighting was crucial in evoking the sensation of sunlight filtering through leaves. This strategic lighting choice added depth and warmth to the surroundings, enhancing the overall atmosphere.
Designutmaning: Mind seeks comfort and patterns that can lean on, because it feels safe. Moment when we go beyond our comfort zone isn't pleasant, but only by doing so, we can grow. This project rejected trade fair norms twice over: first by involving non-design teams in creation, then by prioritizing human experience over hard selling. The stand didn't just showcase furniture; it demonstrated how workspaces could (and should) make us feel.
Forskning: Our design research for the Nowy Styl project was rooted in understanding the profound impact of urbanization on mental health and well-being. We utilized various design tools and technologies, including 3D modeling software, mood boards helped us curate materials and colors that resonate with nature. We also created a lot of mockup projects to ensure good quality and translation from idea to reality.
Inspiration: Inspiration for our project arose from the increasing disconnection from nature due to urbanization, impacting mental health and creativity. Focusing on biophilic design, we aimed to integrate natural elements to promote well-being, reducing stress and enhancing focus. We collaborate with AI paradoxically - became a creative process in which we needed to balance technology with our human intuition. Our task was to transform preliminary abstract visions into concrete, tangible solutions.
Projektlängd: The project was designed in July and August 2024, and it's exhibited on Orgatec 2024 in Cologne, Germany.
Arbetsflöde: Focusing on the human experience through design not only improves employee retention and satisfaction but can also lead to better organizational outcomes due to motivated and engaged employees. Here, we created that perfect balance between the comfort of wilderness and unpredictability.
Teammedlemmar: Designer: Artur Suchan
Designer: Piotr Duraj
Project Managers: Sebastian Duda, Daniel Konarski, Jaroslaw Bzowski
Bildkrediteringar: Image #1: Photographer Michal Jaworski, Orgatec, 2024.
Image #2: Photographer Michal Jaworski, Orgatec, 2024.
Image #3: Photographer Michal Jaworski, Orgatec, 2024.
Image #4: Photographer Michal Jaworski, Orgatec, 2024.
Image #5: Photographer Michal Jaworski, Orgatec, 2024.