ABA Typographic Posters Reklamkampanj av Paul Robb

Designen ABA Typographic Posters Reklamkampanj av Paul Robb är en högt ansedd vinnare av den mycket prestigefyllda 2026 A' Design Award i Silver i tävlingskategorin Grafik-, Illustrations- och Visuell Kommunikationsdesign.

SilverGrafik· 2026

ABA Typographic Posters Reklamkampanj

av Paul Robb

Klient: S6 Foundry

Vinnare av A' Design Award i Silver i kategorin Grafik

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Färger

Designen

Om ABA Typographic Posters Reklamkampanj

ABA Typographic Posters är en reklamkampanj skapad för ett konstuniversitet. Storformatiga typografiska affischer trycks och installeras på offentliga platser i stadsmiljö, där djärva layouter och färgsystem drar till sig uppmärksamhet. Varje affisch fungerar som en markör för innehåll i förstärkt verklighet, som betraktaren når genom att skanna den tryckta bilden med en smartphone. Det förstärkta verklighetslagret tillför animerat och interaktivt material som utvidgar det tryckta budskapet. Kampanjen presenterar konstutbildning för blivande studenter på ett direkt och deltagande sätt.

Erkännandet

Om A' Design Award i Silver

ABA Typographic Posters Reklamkampanj är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. ABA Typographic Posters Reklamkampanj förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. ABA Typographic Posters Reklamkampanj är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: This project is a public visual advertising campaign combining expressive typography and augmented reality to promote an arts university and engage prospective students. Large-scale typographic posters operate as both communication and invitation, activating curiosity in urban spaces. Through AR interaction, static visuals transform into immersive experiences, positioning typography as a gateway to creativity, exploration, and contemporary artistic education.
Dimensioner & förpackning: The project consists of large-format printed posters installed in public urban locations, produced in standard outdoor advertising dimensions. The AR component is accessible via smartphones using marker-based image recognition. Digital content is optimized for real-time interaction, ensuring compatibility across common mobile operating systems and screen resolutions.
Taggar: Typography, visual communication, advertising campaign, augmented reality, student engagement, art education, public space design, interactive posters, cultural promotion, creative discovery, graphic design, urban communication
Produktionsteknik: The campaign was developed through a hybrid graphic and digital workflow with AR. Typography-driven posters were designed for large-format print using custom layouts and color systems. Augmented reality layers were implemented using mobile-based AR platforms, linking printed triggers to animated and interactive digital content. The integration of physical and digital media was tested on-site to ensure accessibility, responsiveness, and visual coherence.
Designutmaning: The main challenge was transforming institutional communication into an engaging public experience. Internally, the project required balancing experimental typography with clarity and accessibility. Externally, it demanded reliable AR performance in uncontrolled urban conditions. Ensuring seamless interaction between printed media and digital layers while maintaining visual impact required extensive testing, refinement, and cross-disciplinary coordination.
Forskning: Type of Research: practice-based visual communication research. Research Objectives: to engage prospective students through interactive typography. Methodology: integration of graphic design and AR interaction. Data Collection and Tools Used: visual testing, mobile AR platforms, large-format prototyping. Participants or Experiments: public users in urban environments. Results: increased engagement and curiosity. Insights and Impacts: enhanced visibility of art education through immersive communication.
Inspiration: The project was inspired by the need to communicate artistic education beyond traditional institutional language. Drawing from contemporary graphic culture, typographic experimentation, and urban visual systems, the campaign reframes typography as an experiential medium. The objective was to speak directly to young creatives, encouraging discovery, participation, and personal engagement through curiosity-driven interaction rather than didactic messaging.
Projektlängd: The project was developed and implemented in 2025 in Italy. It was designed as a public-facing campaign and installed across selected urban locations, where it engaged prospective students through physical posters and augmented reality experiences, supporting the university’s enrollment and cultural outreach activities.
Arbetsflöde: The campaign begins as a typographic message encountered in public space. Viewers are invited to scan the posters using their mobile devices, triggering augmented reality content that expands the visual narrative. The interaction transforms passive viewing into active exploration, creating a memorable experience that communicates the university’s creative approach and encourages deeper interest and participation.
Teammedlemmar: Paul Robb, Moria Bartoloni, Tommaso Paganini
Bildkrediteringar: Paul Henry Robb