X alarm Cigarettfilter av Ladan Zadfar and Mohammad Farshad

Designen X alarm Cigarettfilter av Ladan Zadfar and Mohammad Farshad är en högt ansedd vinnare av den mycket prestigefyllda 2017 A' Design Award i Silver i tävlingskategorin Social design.

SilverSocial· 2017

X alarm Cigarettfilter

av Ladan Zadfar and Mohammad Farshad

Klient: Creator studio

Vinnare av A' Design Award i Silver i kategorin Social

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Färger

Designen

Om X alarm Cigarettfilter

X-larm, är ett larm för rökare att få dem att inse vad de gör mot sig själva medan de gör det. Denna design är en ny generation cigarettfilter. Denna design kan vara en bra ersättning för dyra reklam mot rökning och den har mer inflytande på rökarnas sinne än någon annan negativ reklam. Det har en mycket enkel struktur, filtren är stämplade med ett osynligt bläck som täcker skissens negativa område och med varje puff kommer skissen att bli tydligare så med varje puff ser du att ditt hjärta blir mörkare och du vet vad som händer med dig.

Erkännandet

Om A' Design Award i Silver

X alarm Cigarettfilter är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. X alarm Cigarettfilter förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. X alarm Cigarettfilter är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: X alarm looks like any other regular filter at first, but when you start smoking, each puff makes a sketch visible on the top part of filter, it is designed in a way that the negative area of the sketch will be covered with a colorless ink (sketches such as a heart, a lung, male and female signs and so many other things that smoking affects). It may seem so simple but what we aimed is the minds of smokers .
Dimensioner & förpackning: Our design is meant to be the exact size of the surface of any cigarette filter brands .
Taggar: warning, cigarette filter, life, health, Cancer, Lungs, environment, smoke, tobacco, X alarm
Produktionsteknik: This design can be done just by adding a step to the production line of the company.Cigarettes will be stamped with a colorless ink. This ink will cover the negative area of sketch so we actually cover the air holes and smoke won't pass through them, smoke will be led into sketch area. That will make the sketch clearer with each puff. The machine that does the stamping has several heads, each head has a different sketch.So smokers will see a different sketch each time they light up a cigarette.
Designutmaning: The difficult part of creating this design was to think of the best way to remind smokers what they are doing to themselves . Our intention was to tell our massage in a way that the smokers would not be able to condone the fact we were trying to tell .So we decided to work on cigarette filters , the next step was to show the smokers what they were doing with their body with each puff . With this idea we will be able to remind smokers what they are doing while they are doing it.
Forskning: We did a major research on cigarettes and smoking habits .Cigarette and tobacco are known as the second cause of death in the world. It takes 6 million lives a year which means every 6 seconds a person dies because of smoking.15000000000 cigarettes are being smoked daily in the world. As we all know smoking is one of the original causes for cancer. This design has a deep mental effect on smokers, it is not expensive, it is easy to perform and it can be mass produced.
Inspiration: There are about 1,300,000,000 smokers in the world. Cigarette is the basis factor of non-contagious illnesses such as heart diseases, serious pulmonary infections and cancers, that these cause about 60 percent of deaths in the world. Cigarette and tobacco are known as the second cause of death! Hundreds of people die every year because of secondary smoke! We wanted to remind smokers the danger of each cigarette and its effect on their lives and other people's lives.
Projektlängd: This idea was contributed in World Design Impact Prize 2015.2016 in Aug 12, 2015 from Iran
Arbetsflöde: These sketches will be stamped randomly and put in cigarette pockets so smokers will see a different sketch each time they light up a cigarette. This random distribution lets our massage be a new one all the time so smokers can't get used to it. We are certain that this will be very effective because these massages will be seen during the time a person smokes a cigarette and that is why it will make him think of what he is doing to his body!
Teammedlemmar: LADAN ZADFAR
MOHAMAD FARSHAD
Bildkrediteringar: Photographer Mohammad Farshad
illustration LADAN ZADFAR