ACP Alpha Container Pictures Företagsidentitet av Julia Hell

Designen ACP Alpha Container Pictures Företagsidentitet av Julia Hell är en högt ansedd vinnare av den mycket prestigefyllda 2017 A' Design Award i Silver i tävlingskategorin Grafik-, Illustrations- och Visuell Kommunikationsdesign.

SilverGrafik· 2017

ACP Alpha Container Pictures Företagsidentitet

av Julia Hell

Klient: Alpha Container Pictures

Vinnare av A' Design Award i Silver i kategorin Grafik

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Färger

Designen

Om ACP Alpha Container Pictures Företagsidentitet

ACP Alpha Container Pictures är en företagsdesign skapad för ett filmproduktionsbolag baserat i Berlin. Logotypen kombinerar den korta formen ACP med det fullständiga företagsnamnet. Två typsnitt används, ett stencilliknande typsnitt av den typ som appliceras på fraktcontainrar och ett tekniskt monospace-typsnitt som liknar skrivmaskinsbokstäver. Logotypen introducerar även färgschemat, som återfinns på tryckta affärsdokument och på webbplatsen. Brevpapperet mäter 210 gånger 297 millimeter och visitkortet 55 gånger 85 millimeter. Den responsiva webbplatsen öppnas med videoinnehåll i helskärm.

Erkännandet

Om A' Design Award i Silver

ACP Alpha Container Pictures Företagsidentitet är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. ACP Alpha Container Pictures Företagsidentitet förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. ACP Alpha Container Pictures Företagsidentitet är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: This is a corporate design for a film production company based in Berlin. The Logo is a combination of the short form of the company name ACP and the complete name. I used two fonts, a stencil font which is often used on freight containers for shipping goods overseas plus a monospace typeface analogue to a typewriter but very technical. The Logo introduces also the color scheme of the corporate design which can be found in both, printed business documents and on the website
Dimensioner & förpackning: The Letterhead is a classical DIN A4 Format, 210 mm x 297 mm, the business card has dimensions of 55 mm x 85 mm. The website is fully responsive and adapts to all common device sizes.
Taggar: Corporate Design, Branding, Logo, Business card, Webdesign, Website
Produktionsteknik: The Logo was designed in Adobe Illustrator, all print documents were layouted in Adobe InDesign. For the webdesign I tried Adobe XD for the first time to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.
Designutmaning: The hardest part was to find a typographical solution for the company Logo. In my first drafts I focused on the full name and the shortened Form was more of an accessory accompanying it. Then my client came up wit the idea of an actual container font he really liked and I started playing around with it and this time wit the short form as the center element. I liked the international aspect to the container font since the company is producing contend all around the globe. After some tests I combined it to a monospace font and then we were there.
Forskning: After the Briefing, I started a research of german TV and film production companies online. Assuming the websites, branding and identities of these companies to be very creative and up to date, since they produce creative content for a medium with such a high coverage of different target groups like mass medium TV, I was proven to be wrong. Many pages are outdated style wise or also technically. Plus all of these companies produce video content and non of the pages I came across, actually displayed one on their page. This made me decide to open big with actual video content.
Inspiration: The focus during the whole design process was to create a unique corporate design that will work together with moving imagery. ACP has a strong focus on documentary films and coverages. We were aiming for a serious playfullness in a modern but also timeless way. The challenge was to find a way to transport these contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were in the end influenced by the Container part of the companys name.
Projektlängd: The Project started in December 2015 in Berlin and is still ongoing, since the company is still growing an I am still in charge of new design tasks. We had two milestones with the release of the Logo and business papers in April 2016 and the launch of the website end of February in 2017.
Arbetsflöde: In terms of the website, I focused on showing as much video content as possible, since this is what the company produces. Due to my research results this makes a huge difference when it comes to the presentation of the company. It is always valuable to show the actual product. This is why the design uses elements like e.g. navigation, Social Media icons thrifty. The page focuses on video and of course features news of upcoming projects and broadcasts. But the entrance to the website features fullscreen video imagery that show how emotional and impressive the work of acp is. And that at first sight.
Patent: None
Teammedlemmar: Full-Stack Web Development: Jannis Hell