The Multiverse Гузаргоҳи муқаддимавӣ аз Hong Kong Trade Development Council

Тарҳи The Multiverse Гузаргоҳи муқаддимавӣ аз Hong Kong Trade Development Council ғолиби шоистаи ҷоизаи бонуфузи 2021 Ҷоизаи нуқрагии A' Design Award дар категорияи мусобиқавии Дизайни чорабинӣ ва рӯйдод мебошад.

НуқраЧорабинӣ· 2021

The Multiverse Гузаргоҳи муқаддимавӣ

аз ҷониби Hong Kong Trade Development Council

Муштарӣ: Hong Kong Trade Development Council

Ғолиби Ҷоизаи нуқрагии A' Design Award дар категорияи Чорабинӣ

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Тарҳ

Дар бораи The Multiverse Гузаргоҳи муқаддимавӣ

Multiverse як гузаргоҳи муқаддимавӣ мебошад, ки барои толори намоишгоҳи соатҳо дар Ҳонгконг тарҳрезӣ шудааст. Гузаргоҳ 745 метри мураббаъро фаро мегирад ва тамошобинонро ба сӯи ғурфаҳои соатҳои бренддор роҳнамоӣ мекунад. Даромадгоҳи ротундаи оинадор майдончаро нишон медиҳад. Дар дохил, шаршараи шаффофи LED бо баландии 5 метр, ки бо болопӯши оинадор дорад, дар марказ меистад. Дарвозаҳои мавзӯӣ ба чор минтақа ва як утоқи истироҳат мебаранд. Деворҳо аз чаҳорчӯбаҳои алюминии дубораистифодашаванда сохта шуда, бо графикаҳои винилӣ ва панелҳои оинадор пӯшонида шудаанд. Консепсияи абстрактӣ таваҷҷӯҳи эҷодии як соатсози ҳунарманди хаёлиро инъикос мекунад.

Эътироф

Дар бораи Ҷоизаи нуқрагии A' Design Award

The Multiverse Гузаргоҳи муқаддимавӣ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки The Multiverse Гузаргоҳи муқаддимавӣ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. The Multiverse Гузаргоҳи муқаддимавӣ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: The Salon de TE was the only hall at the Hong Kong Watch and Clock Fair to be opened to the media and public with a purpose to showcase international watch brands. The fair organiser required an introductory passageway design to evoke feelings of new discovery to participants before they journeyed to the explore various booths. An abstract concept titled The Multiverse was created to reflect an imaginary artisan watchmaker’s subconsciousness during their moments of creative focus.
Андоза ва бастабандӣ: The walls were built with reusable aluminum frames cladded with vinyl graphics and mirrored panels on plywood backing. The concourse entry was a 3m high facade rotunda shape area of 64m2, with a metal spherical sculpture. Inside the 5m high x 750m2 introductory passage various openings with themed installations were created. A 5m high LED waterfall with 12m long mirrored overhang, along with two 8.5m wide x 2.5m high LED screens, and a 40m2 stage were also featured in the main carpeted space.
Тегҳо: Introductory Passageway, Hong Kong, Watch, Brands, Installation, The Multiverse, Exhibition, HKTDC, Organiser, Fair
Технологияи истеҳсол: The walled structures were made with lightweight reusable aluminium systems, covered with stretched vinyl graphics. Special interactive audio and visual equipment such as the LED screens, furniture and props were hired for the project. Biodegradable carpets, bespoke mechanical device for the sand machine, acoustic panels and metallic spherical balloon sculptures were added to complete the design.
Мушкилоти дизайн: The challenge was to find a concept the event organiser had not done before and finding a theme to stimulate the imagination of visitors with a sense of new discovery. After analysing many external themes, executing the inner universe of an artisan watchmaker mind seemed most fitting. This was how The Multiverse idea began, and a series of visceral ambient installations were developed. Our aim was to let the visitor draw to their own interpretation of what they had experienced in the space.
Таҳқиқот: Our research derived from the design brief to evoke feelings of new discovery to stimulate its visitors at the introductory passageway. The design team decided to make this more challenging by exploring the subconscious journey of an artisan watchmaker mind. From this, a series of abstract spatial installations was built using visuals and sounds to reflect the serenity, inspiration and inner focused needed to make a master timepiece. Thus, our concept The Multiverse began.
Илҳом: Inspiration to uplift the image of the introductory passageway design derived from the clients requirement to evoke feelings of new discovery upon its visitors. An abstract approach titled The Multiverse was developed and a series of audio and visual installations was created to reflect the intangible aspects and creative process of an artisan watchmaker mind. Each spatial experience was intended to depict the emotional response before visitors embarked to explore the branded watch booths.
Давомнокии лоиҳа: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 5th of September 2019 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai.
Ҷараёни кор: To arouse visitor curiosity, a 3m high x 64m2 mirrored rotunda entry was built at the concourse. Entering the hall, a 745m2 introductory passageway with a 5m high transparent LED waterfall with a mirror overhang is set at the centre of this space. Behind the LED waterfall, an open multi-functional space with a main stage would feature. Various portals each decorated with its own distinct ambience would lead visitors to the 4 different zones and the VIP lounge within this specialised hall.
Патентҳо: Copyrights belong to Hong Kong Trade Development Council, 2019
Аъзои гурӯҳ: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Thomas Choi
Janet Chu
Jacob Lee
Ҳуқуқи тасвирҳо: Hong Kong Trade Development Council