From the Forest of Rusk Функсияи асосӣ: Бастабандии газак аз Shoichiro Takei and Eriko Kunikata

Тарҳи From the Forest of Rusk Функсияи асосӣ: Бастабандии газак аз Shoichiro Takei and Eriko Kunikata ғолиби шоистаи ҷоизаи бонуфузи 2022 Ҷоизаи нуқрагии A' Design Award дар категорияи мусобиқавии Дизайни бастабандӣ мебошад.

НуқраБастабандӣ· 2022

From the Forest of Rusk Функсияи асосӣ: Бастабандии газак

аз ҷониби Shoichiro Takei and Eriko Kunikata

Муштарӣ: Yamazaki Baking Co., Ltd.

Ғолиби Ҷоизаи нуқрагии A' Design Award дар категорияи Бастабандӣ

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Тарҳ

Дар бораи From the Forest of Rusk Функсияи асосӣ: Бастабандии газак

Матн: «Аз ҷангали нони хушк» тарҳи бастабандӣ барои газаки нони хушк аст, ки дар супермаркетҳо ва мағозаҳои калони чакана дар Ҷопон фурӯхта мешавад. Тарҳ бар асоси олами китоби тасвирӣ сохта шудааст ва ҳайвонотеро нишон медиҳад, ки дар «Ҷангали ноки хушк» зиндагӣ мекунанд. Ҳар як персонажи ҳайвон аз худи ноки хушк ташаккул ёфта, ҳамчун маҳсулоти воқеӣ аксбардорӣ шудааст, на бо графикаи компютерӣ офарида шудааст. Андозаи чашмҳо, бинӣ ва даҳон бо миллиметр танзим карда шуд, то ҳар як персонаж ҷолиб бошад. Андозаи баста 140 ба 210 ба 40 миллиметр аст. Ҳангоми ворид кардани таъмҳои нав ҳайвоноти нав низ илова карда мешаванд.

Эътироф

Дар бораи Ҷоизаи нуқрагии A' Design Award

From the Forest of Rusk Функсияи асосӣ: Бастабандии газак ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки From the Forest of Rusk Функсияи асосӣ: Бастабандии газак асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. From the Forest of Rusk Функсияи асосӣ: Бастабандии газак офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: This affordable product features simple designs of cute animals made from traditional rusk itself, which are aimed at having maximum impact at the place of purchase and creating a sense of familiarity that makes it easy for consumers to pick up. It is manufactured by the long-established bakery located in a town, which is a regional place with abundant nature. The product’s soft image that originated in lush natural surroundings is reflected in its name and animal motifs.
Андоза ва бастабандӣ: W140×H210×D40
In Japan, there has been a trend to rearrange rusk dough, but this product is an orthodox rusk made from standard french bread. However, since the ingredients and techniques for baking and applying flavors are among the best in Japan, the team created the packaging design to have a strong impact in order to express the quality and simple deliciousness of the product and to make it easy for people to pick it up.
Тегҳо: #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
Технологияи истеҳсол: It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
Мушкилоти дизайн: The most difficult part of the design process was how to turn being inexpensive into a positive feature. There are lots of ways to create accessible designs. For example, using typography to look pop, or using sizzle feeling from rusk to look tasty. This project is relatively inexpensive and the product will be sold in supermarkets and mass retailers. Also, its target audience is relatively young. For these reasons, they reflected these factors into this character design, also having in mind its new series to be launched.
Таҳқиқот: In addition to previous product designs and its sales trends, the team also plotted strategy considering the current situation from various viewpoints, such as its target audience, expected selling area, competitor's design and popular rusk designs and the like, in order to attract new buyers.
Илҳом: When designing this product rusk, the team used worldview of picture books which they also work on. After all, they thought of the narrative first, and then tried to make the character with the motif of rusk as lovely as possible. Therefore, the size of eyes, nose and mouth had to be adjusted in millimeters. The rusk used for the design basis is not CG, but actual product to be pictured and used as it is. The natural shaping unique to rusk made its character look more attractive.
Давомнокии лоиҳа: The project started in August 2018 in Kagoshima, Japan and finished in January 2019 in Kagoshima and Tokyo. The products are sold all over Japan now. Immediately after its release, the product became a hot topic on social networking sites on SNS (Twitter, Instagram and so on), with comments such as "cute" and "there are different kinds of animals". The client is considering developing different flavors in the future.
Ҷараёни кор: The design is based on the world of a picture book and features various animals that live in the Forest of Rusk. Therefore, even if various flavors are produced in the future, it is possible to create a story that can be associated with the flavor and design new animals to appear, making it easy to create a series and to develop gift items.
Патентҳо: Copyrights belong to KATAL SEVEN Co., Ltd.
Аъзои гурӯҳ: Shoichiro Takei (Designer)
Eriko Kunikata (Producer)
Ҳуқуқи тасвирҳо: Hiroki Ogusu(Image Photo)
Ryo Kawagoe(Products Photo)