Potamya Тарҳрезии бастабандӣ аз Ebru Sile Goksel and Ipek Eris Ugurlu

Тарҳи Potamya Тарҳрезии бастабандӣ аз Ebru Sile Goksel and Ipek Eris Ugurlu ғолиби шоистаи ҷоизаи бонуфузи 2025 Ҷоизаи биринҷии A' Design Award дар категорияи мусобиқавии Дизайни маҳсулот, лоиҳаҳо ва сабзи устувор мебошад.

БиринҷМаҳсулоти устувор· 2025

Potamya Тарҳрезии бастабандӣ

аз ҷониби Ebru Sile Goksel and Ipek Eris Ugurlu

Муштарӣ: Studio Born

Ғолиби Ҷоизаи биринҷии A' Design Award дар категорияи Маҳсулоти устувор

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Рангҳо

Тарҳ

Дар бораи Potamya Тарҳрезии бастабандӣ

Потамя бо решаҳояш дар фарҳанги қадими Месопотамия, маҳди кишоварзӣ, пайванди амиқ бо таърихро нигоҳ дошта, устувории муосирро қабул мекунад. Ин бренди табиӣ ва органикӣ макаронҳои бақолии веганӣ ва 100% бе глютенро бо навоварии устувор ва корбарпасанд пешниҳод менамояд. Низоми нави андозагирии канданӣ партовро тавассути табдил додани дарпӯши боло ба косаи андозагирии дарунсохти такрористифодашаванда кам мекунад. Потамя меросро бо равияи муосир бефосила меомезад ва бастабандии амалӣ, такрористифодашаванда ва камкунандаи партовро таъмин менамояд.

Эътироф

Дар бораи Ҷоизаи биринҷии A' Design Award

Potamya Тарҳрезии бастабандӣ ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Potamya Тарҳрезии бастабандӣ ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Potamya Тарҳрезии бастабандӣ эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: Rooted in ancient Mesopotamian culture—the birthplace of agriculture—Potamya deeply connects to history while embracing modern sustainability.As a natural, organic brand, it offers 100% gluten-free, vegan legume pastas with sustainable, user-friendly innovation.A new peel-off measuring system reduces waste by transforming the top lid into a built-in, reusable measuring cup.Potamya seamlessly merges heritage with a contemporary approach, ensuring practical, reusable, and waste-reducing packaging.
Андоза ва бастабандӣ: The Potamya legume pasta packaging series is produced in various sizes and weights depending on the pasta type. The colors are chosen to match the hue of the legumes, aligning with the pasta visible through the window area. The measuring cup is designed based on a single portion (80g).
Тегҳо: Sustainability, packaging, illustration, design, food, potamya, pasta, food, sustainable design, graphic design
Технологияи истеҳсол: The packaging is crafted using eco-friendly, recyclable materials, ensuring minimal environmental impact. The peel-off measuring system was developed after extensive prototyping, collaborating with multiple manufacturers to perfect its seamless usability. The structure is designed for efficiency in production while maintaining durability, ensuring that the innovative measuring feature remains functional throughout the product's lifespan.
Мушкилоти дизайн: The challenge was shifting consumer habits from traditional pasta to nutrient-rich legume pasta while encouraging sustainable practices. The design not only emphasizes the health benefits of legume-based alternatives but also incorporates a built-in portion control system for effortless, precise serving. By seamlessly integrating this feature into the packaging, the project promotes sustainability and enhances convenience in everyday cooking. Overcoming manufacturing limitations and aligning sustainability with innovation pushed the boundaries of conventional packaging design.
Таҳқиқот: To restore the disrupted natural balance, one of the most critical factors in ensuring sustainability is clean farming—yet it is practiced on only 1% of the world's agricultural lands. Organic farming leads to an increase in both the quantity and quality of produce. Globally, one out of every three plates of food goes to waste, three children die of hunger every minute, and 60% of food waste could be recovered. To consume nature’s gifts without waste, we have developed a portioned cap system. Contribute to sustainable living by consuming responsibly.
Илҳом: Potamya’s design is deeply rooted in ancient Mesopotamian culture, the birthplace of agriculture. The visual language reflects the artifacts, tools, and symbols from this era, reimagined through a modern, minimalistic approach. The logo, set in a deep navy, draws inspiration from geometric forms found in ancient Mesopotamian tools and inscriptions, creating a timeless yet contemporary feel. The illustration concept is a direct nod to the origins of agriculture, featuring stylized representation.
Давомнокии лоиҳа: The creation of the brand identity, including the logo, typography, color palette, graphic style, and illustrations, and their integration into the packaging design, took 1.5 months. An additional 1.5 months was dedicated to preparing the packaging for printing and producing samples, bringing the total project timeline to 3 months.
Ҷараёни кор: We designed the packaging to challenge traditional pasta-buying habits by making the benefits of legume pasta instantly clear. A transparent window showcases the organic pasta, while bold labeling highlights its rich nutrition, building awareness and trust. The back of the box features a warm illustration of the cooking process and key product details, reinforcing its uniqueness. As an emerging category, legume pasta needed an equally innovative approach, leading to a sustainable, thoughtfully designed package aligned with the brand’s philosophy. To change the perception that legume pasta may lack flavor, we included a collection of delicious, inspiring recipes. Potamya quickly gained attention, appealing to health-conscious and eco-friendly consumers.
Аъзои гурӯҳ: Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer: Cansu Taskin
Ҳуқуқи тасвирҳо: Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer & Illustator: Cansu Taskin