Geneus DNA and Gatta Дохилии мағозаи чакана, дохилии қаҳвахона аз After Design Living and Space Co.,Ltd.

Тарҳи Geneus DNA and Gatta Дохилии мағозаи чакана, дохилии қаҳвахона аз After Design Living and Space Co.,Ltd. ғолиби шоистаи ҷоизаи бонуфузи 2025 Ҷоизаи нуқрагии A' Design Award дар категорияи мусобиқавии Дизайни фазои дохилӣ ва намоишгоҳ мебошад.

НуқраДохилӣ· 2025

Geneus DNA and Gatta Дохилии мағозаи чакана, дохилии қаҳвахона

аз ҷониби After Design Living and Space Co.,Ltd.

Муштарӣ: After Design Living and Space Company Limited

Ғолиби Ҷоизаи нуқрагии A' Design Award дар категорияи Дохилӣ

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Ба сайт гузаред Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

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Дар бораи Geneus DNA and Gatta Дохилии мағозаи чакана, дохилии қаҳвахона

Geneus DNA ва Gatta як фазои дохилии бисёрфунксионалии чакана мебошад, ки хизматрасониҳои санҷиши генетикии фардиро бо қаҳвахона муттаҳид мекунад. Номи Gatta аз чор асоси ДНК — A, C, G ва T гирифта шудааст, ки рамзи саломатии фардӣ мебошад. Лоиҳа ду воҳиди ҳамсояи андозаашон 6 ба 5 метрро ишғол мекунад, ки ҳамагӣ 60 метри мураббаъ аст. Дар як тараф санҷиши генетикӣ пешниҳод карда мешавад, дар тарафи дигар қаҳва хизмат расонида мешавад. Пӯлоди зангногир, поликарбонати шаффоф, хатҳои қатшуда ва равшании навории LED намуди футуристӣ месозанд. Тарҳбандии кушода меҳмононро аз илм ба сӯи роҳат ҳидоят мекунад ва санҷишро камтар тарсовар месозад.

Эътироф

Дар бораи Ҷоизаи нуқрагии A' Design Award

Geneus DNA and Gatta Дохилии мағозаи чакана, дохилии қаҳвахона ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Geneus DNA and Gatta Дохилии мағозаи чакана, дохилии қаҳвахона асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Geneus DNA and Gatta Дохилии мағозаи чакана, дохилии қаҳвахона офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

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Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
Андоза ва бастабандӣ: The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
Тегҳо: Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
Технологияи истеҳсол: The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
Мушкилоти дизайн: The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
Таҳқиқот: This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
Илҳом: Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
Давомнокии лоиҳа: The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
Ҷараёни кор: This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
Патентҳо: After Design Living and Space Co.,Ltd., 2025
Аъзои гурӯҳ: Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong