Easy For Us Вазифаи асосӣ: Маъракаи таблиғотӣ аз Cheil Egypt

Тарҳи Easy For Us Вазифаи асосӣ: Маъракаи таблиғотӣ аз Cheil Egypt ғолиби шоистаи ҷоизаи бонуфузи 2026 Ҷоизаи нуқрагии A' Design Award дар категорияи мусобиқавии Дизайни таблиғот, маркетинг ва иртибот мебошад.

НуқраТаблиғот· 2026

Easy For Us Вазифаи асосӣ: Маъракаи таблиғотӣ

аз ҷониби Cheil Egypt

Муштарӣ: Samsung Elcectronics Egypt

Ғолиби Ҷоизаи нуқрагии A' Design Award дар категорияи Таблиғот

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Ба сайт гузаред Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

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Дар бораи Easy For Us Вазифаи асосӣ: Маъракаи таблиғотӣ

Матни китоб: Вақте ки дастгоҳе аз кор мемонад, ин нигаронӣ ба вуҷуд меорад. Маъракаи Гурӯҳи Эҷодии Cheil Egypt ҳар тарқиш, носозӣ ва сустиро ба роҳе сӯи дастгирии Samsung табдил медиҳад. Ҳар як носозӣ ба як аломати равшане табдил меёбад, ки кӯмаки касбӣ дастрас аст, корбаронро ба ҳалли роҳҳои боэътимод роҳнамоӣ карда, нишон медиҳад, ки ҳарчанд дастгоҳҳо нозук бошанд ҳам, дастгирӣ оромии хотирро комилан ҳифз мекунад.

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Дар бораи Ҷоизаи нуқрагии A' Design Award

Easy For Us Вазифаи асосӣ: Маъракаи таблиғотӣ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Easy For Us Вазифаи асосӣ: Маъракаи таблиғотӣ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Easy For Us Вазифаи асосӣ: Маъракаи таблиғотӣ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

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Хусусиятҳои беназир: Hard for you Easy for us A human-centered message showing empathy toward the customer’s frustration when their device breaks, something that feels like a disaster to them, while reassuring that Samsung’s service network can handle it effortlessly.
The cracked phone screen is cleverly visualized as a map, symbolizing how Samsung’s widespread service centers are always close, turning a problem, the crack, into a pathway to help.
Андоза ва бастабандӣ: Final artwork dimensions 3600 in 3600 px at 300 dpi optimized for both high resolution digital displays and offset print. Color profile cmyk iso Coated v2 for print and srgb for screen use. Assets were created using vector-based elements to ensure scalability without quality loss. Fonts used are web-safe and print-compatible. File formats delivered ai, psd and png for multichannel deployment.
Тегҳо: Cracked screen visual, Urban map integration, Customer service design, Location-based service, Emotional storytelling, Visual communication, Service accessibility, Graphic design campaign, User-centered design, Mixed media artwork
Технологияи истеҳсол: The key visual was developed using non-destructive editing workflows in Adobe Photoshop and Illustrator. The shattered screen effect was composited using high-resolution texture overlays and blending modes, while the map data was extracted via GIS-based vector rendering for precise urban detailing. Typography follows a grid-based layout system to ensure visual harmony. The final output is optimized for both print and digital at 300 DPI
Мушкилоти дизайн: The main challenge was balancing emotional impact with clear service messaging. Visually merging a cracked phone with a city map required careful composition to avoid confusion. Limited access to accurate geolocation data and ensuring cultural relevance in a diverse market were key obstacles. Internally, aligning with brand tone while addressing urgent user pain points made the design process both complex and creatively demanding.
Таҳқиқот: This was applied design research aimed at improving customer service communication. Using mixed methods, we combined user interviews, competitor analysis, and service heatmaps. Tools included surveys, GIS mapping, and A/B visual testing with 50 participants. Results showed users respond better to location-aware visuals. Insights shaped a design that boosted service trust and accessibility, directly impacting brand perception and user engagement in real life scenarios.
Илҳом: When your phone breaks, it’s more than just a cracked screen it’s a moment of panic.
Your memories, your work, your connection to the world all suddenly feel fragile.
In that moment, you’re not just looking for repair you’re looking for reassurance. For someone who understands how much your device means to you.
Давомнокии лоиҳа: The project commenced in January 2025 in Cairo, Egypt, and was completed in April 2025. All stages of concept development, design, and production were carried out locally. The final visual was launched as part of a nationwide customer service campaign and exhibited at the Cairo Design Week in May 2025.
Ҷараёни кор: This visual communicates a simple message: when your phone breaks, help is just minutes away. The cracked screen with a city map inside symbolizes both the problem and the solution and location-based support. Viewers instantly understand the ease of accessing customer service nearby. The message is emotional yet practical, creating trust by showing how quickly and reliably help can arrive when it's most needed.
Патентҳо: Copyrights belong to Cheil Egypt 2025.
Cheil Egypt 2025 Samsung Elcectronics Egypt.
Аъзои гурӯҳ: Creative Director: Moataz Mohamed.
Copywriter: Tarek Ehab.
Executive client service: Dina Abdullah.
Ҳуқуқи тасвирҳо: Client: Samsung Electronics Egypt.
Advertising Agency: Cheil Egypt.
Creative Director: Moataz Mohamed.
Copywriter: Tarek Ehab.
Executive client service: Dina Abdullah.