Тарҳи Ccpuerh Tea Вазифаи асосӣ: Бастабандии чой аз Somethink Brand ғолиби шоистаи ҷоизаи бонуфузи 2020 Ҷоизаи биринҷии A' Design Award дар категорияи мусобиқавии Дизайни бастабандӣ мебошад.

БиринҷБастабандӣ· 2020

Ccpuerh Tea Вазифаи асосӣ: Бастабандии чой

аз ҷониби Somethink Brand

Муштарӣ: Ccpuerh

Ғолиби Ҷоизаи биринҷии A' Design Award дар категорияи Бастабандӣ

12,616

Ғолиби тасдиқшудаи ҷоиза

Тасдиқи вазъи ҷоиза барои #92660

Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

Рангҳо

Тарҳ

Дар бораи Ccpuerh Tea Вазифаи асосӣ: Бастабандии чой

Матни китоб: Ccpuerh Tea тарҳи бастабандӣ барои маҷмӯи чойҳои фишурда ва партофташуда мебошад. Зарф як қуттии мудаввари алюминӣ бо сарпӯши тиллоии электролитӣ, нақши биринҷиранг ва матни чопи абрешимӣ мебошад. Диаметри қуттӣ 80 мм буда, баландии баданаш 70 мм ва баландии сарпӯшаш 10 мм-ро ташкил медиҳад. Се шакли чопшуда — мудаввар, призмашакл ва секунҷа — чойи хурди мудаввар, чойи хурди мураббаъ ва чойи партофташударо нишон медиҳанд. Рангҳои гуногуни қуттиҳо марҳилаҳои гуногуни пухтарасии чойро ифода мекунанд, то харидорон ҳар як маҳсулотро зуд шинохта тавонанд. Ин тарҳ ба чойи анъанавӣ намуди сода ва муосир мебахшад.

Эътироф

Дар бораи Ҷоизаи биринҷии A' Design Award

Ccpuerh Tea Вазифаи асосӣ: Бастабандии чой ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Ccpuerh Tea Вазифаи асосӣ: Бастабандии чой ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Ccpuerh Tea Вазифаи асосӣ: Бастабандии чой эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
Андоза ва бастабандӣ: 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea.
Тегҳо: Packaging, tea, color, fashion, youth
Технологияи истеҳсол: Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
Мушкилоти дизайн: In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
Таҳқиқот: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Илҳом: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Давомнокии лоиҳа: Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019.
Ҷараёни кор: Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
Аъзои гурӯҳ: Astro Wong
Dorne Tsui
Jr Deng
KC To
Ҳуқуқи тасвирҳо: Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.