Akbank Mobile Барнома Мобилӣ аз Akbank T.A.S

Тарҳи Akbank Mobile Барнома Мобилӣ аз Akbank T.A.S ғолиби шоистаи ҷоизаи бонуфузи 2020 Ҷоизаи тиллоии A' Design Award дар категорияи мусобиқавии Дизайни технологияҳои мобилӣ, барномаҳо ва нармафзор мебошад.

ТиллоМобилӣ· 2020

Akbank Mobile Барнома Мобилӣ

аз ҷониби Akbank T.A.S

Муштарӣ: Akbank

Ғолиби Ҷоизаи тиллоии A' Design Award дар категорияи Мобилӣ

78,318

Ғолиби тасдиқшудаи ҷоиза

Тасдиқи вазъи ҷоиза барои #99903

Ба сайт гузаред Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

Рангҳо

Тарҳ

Дар бораи Akbank Mobile Барнома Мобилӣ

Тарҳрезии нави барномаи Akbank Mobile барномаи наверо дар робита бо таҷрибаи иҷтимоӣ, оқилона, ояндаи тасдиқкунанда ва муфид фароҳам меорад. Бо тарҳрезии фармоишии минтақа дар саҳифаи асосӣ, корбарон метавонанд сабукиҳои оқилро барои сабук кардани ҳаёти молиявии худ бубинанд. Инчунин, бо ин усули нави тарроҳӣ, амалиётҳои анъанавии бонкӣ ба забони корбарон бо истифода аз нақшаҳои визуалӣ, ҷараёнҳои содда ва мафҳумҳо истифода мешаванд.

Эътироф

Дар бораи Ҷоизаи тиллоии A' Design Award

Akbank Mobile Барнома Мобилӣ ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки Akbank Mobile Барнома Мобилӣ ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Akbank Mobile Барнома Мобилӣ эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: Akbank Mobile provides a new perspective on traditional banking which now speaks the users' language with contact thumbnails, simplified actions, phrases, and concepts that are familiar to the user rather than system-oriented terms. Its strength is the human-first approach to building empathy and trust. With its personalized area on the main page, the users can view smart insights to ease their financial life. Also, the users will save time with the AI that thinks in users’ stead.
Андоза ва бастабандӣ: iOS, Android
Тегҳо: Banking, Banking App, Personalized Experience, Personal Finance Assistance, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Технологияи истеҳсол: The app is available for iOS and Android devices in English and Turkish language versions.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: Angular JS, React, React native, .Net, PHP, html5, javascript
Мушкилоти дизайн: To enable to communication we envisioned, we had to ask the user to give a portion of their dashboard and trust us that it will be worth it. Since mostly the communication the users expect is related to sales, initially users hesitated to read this area. We did a lot of prototyping to find the right size, look and feel and content curation to help users own and love this communication with the bank. We also had a lot of technical challenges to create insights and place them in a dashboard without negative impacts on the performance of the app.
Таҳқиқот: With a human-centric approach, we benefited from a wide range of research methods like market research, questionaries, user interviews, shadowing, heuristic evaluation and design workshops to develop better empathy with users. We turned our insights into creating personas, user stories, journey mappings. To validate the new design we ran several user testings. As a result, we verified our hypothesis on what people would expect from smart, social, intuitive and personalized banking experience.
Илҳом: We want to make Akbank customers love everyday banking. Therefore, we've started to reimagine and design all digital channels of Akbank. Akbank Mobile is one of the pillars of this process. After all the studies the team went through, we have been thinking about how to make banking smart, social, future-proof and rewarding. We designed Akbank Mobile. With our product’s personalizations and recommendations, a mobile banking experience has never been so clean and intuitive.
Давомнокии лоиҳа: The design process of the project started in the last quarter of 2018 in Istanbul and had first released in September 2019 in Istanbul. It is an ongoing journey still with updates and user feedback.
Ҷараёни кор: Normally the communication of users and the bank was mostly composed of one-way interactions. We wanted to create two-way communication and make it free from financial terms. We create a Communication Area on our dashboard. This is an area where our AI engine gives smart insights to the user to reduce stress, help them make more of what they have. Here users are also sharing their feedbacks and needs with the bank. So it is a unique place for valuable two-way conversations.
Патентҳо: Copyrights belong to Akbank T.A.Ş, 2019.
Аъзои гурӯҳ: Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Berivan Atik
Dilara Gül
Hande Taner
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Ҳуқуқи тасвирҳо: Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019. Image #2: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #3: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Video Credits: Illustrator Akbank Design Studio, Akbank Mobile, 2019.