ዲዛይን The Wild ትካላዊ መንነት ብ Chao Xu ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንግራፊክ· 2020

The Wild ትካላዊ መንነት

ብ Chao Xu

ዓሚል: AhnLuh Luxury Resorts and Residences

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ንቁጽሪ #100724 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ The Wild ትካላዊ መንነት

እዚ ኣብ ልዕሊ ጎቦ ሁዋንግባይ ናይ ክልል ሁናን ዝተሃንጸ ሓድሽ ቅንጡብ ሆቴል ዕረፍቲ ዲዛይን ምልክት ንግዲ እዩ። ዕላማ ናይዚ ፕሮጀክት ባህላዊ ቻይናዊ ስነ-ጽባቐን ምዕራባዊ ቀሊልነትን ኣብ ዲዛይን ምልክት ንግዲ ምውሃሃድ እዩ። እቲ ጋንታ ዲዛይነራት ንሃብታም ባህርያት ኣራዊትን ኣትክልትን ጎቦ ሁዋንግባይ ኣውጺኦም፣ ብባህላዊ ቻይናዊ ሜላ ስእሊ ቅርጺ ጕርሒ ዘለዎ ሎጎ ዲዛይን ገይሮም፣ ዝላምባ ጕርሒ ናብ ቅዲ ዲዛይን ኣቀሊሎም። እዚ መሰረታዊ ቅዲ ኩሎም ዓይነታት ኣራዊትን ኣትክልትን (ኣብቲ ጎቦ ዝርከቡ) ክፈጥር ይኽእል እዩ፣ ከምኡውን ኩሎም ባእታታት ዲዛይን ተሳማሚዕ ክመስሉ ገይሮም።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

The Wild ትካላዊ መንነት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። The Wild ትካላዊ መንነት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። The Wild ትካላዊ መንነት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
ዓቐንን ማዕሸግን: Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm
መለለዪታት: branding design, logo, Chinese style, hotel branding, simple
ናይ ምፍራይ ቴክኖሎጂ: Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
ናይ ዲዛይን ብድሆ: As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
ምርምር: Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
ምንጪ ሓሳብ: Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
ናይ ፕሮጀክት ግዜ: The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
ኣባላት ጋንታ: Creative director:Chao Xu
Graphic design:Chao Xu