ዲዛይን Cut and Paste ብራንዲንግ ብ Lisa Winstanley ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ወርቂ ሽልማት A' Design Award እዩ።
ወርቂግራፊክ· 2021
Cut and Paste ብራንዲንግ
ዓሚል: Lisa Winstanley
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #103530 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Cut and Paste ብራንዲንግ
እዚ ናይ ፕሮጀክት መሳርሒታት፡ ቁረጽን ለጽቕን: ምክልኻል ዓይነታዊ ስርቂ ሓሳብ፡ ኣብ ዲዛይን ኢንዱስትሪ ንዘለዉ ኹሎም ሰባት ክጸልዎም ዝኽእል ኣርእስቲ የዕልል፡ ይኹን እምበር ዓይነታዊ ስርቂ ሓሳብ ብዘይተለምደ ዝዝረብ ኣርእስቲ እዩ። እዚ ኣብ መንጎ ካብ ምስሊ ምንጪ ምውሳድን ካብኡ ምቕዳሕን ዘሎ ግልጺ ዘይምህላው ምኽንያት ክኸውን ይኽእል። ስለዚ፡ እዚ ፕሮጀክት እዚ ዝመክሮ ንዓይነታዊ ስርቂ ሓሳብ ዝኸበቡ ግራያዊ ቦታታት ንቕሓት ምምጻእን ነዚ ኣብ ፈጠራዊነት ዝምልከት ዘተታት ኣብ ቅድሚት ምቕማጥን እዩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award
Cut and Paste ብራንዲንግ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Cut and Paste ብራንዲንግ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Cut and Paste ብራንዲንግ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
- ዓቐንን ማዕሸግን
- The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
- መለለዪታት
- branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
- ናይ ምፍራይ ቴክኖሎጂ
- This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
- ናይ ዲዛይን ብድሆ
- The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
- ምርምር
- To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
- ምንጪ ሓሳብ
- The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
- ናይ ፕሮጀክት ግዜ
- The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
- ናይ ስርሒት ፍሰት
- This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
- ፓተንታት
- Copyrights belong to Lisa Winstanley, 2020
- ኣባላት ጋንታ
- Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng - ናይ ስእሊ ክረዲት
- Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
