ዲዛይን Settlements ውህዱ ዘመተ ብ Pancho Gonzalez ኣብ ናይ ውድድር ምድብ ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስማስታወቂያ· 2020
Settlements ውህዱ ዘመተ
ዓሚል: Inbrax
ኣብ ምድብ ማስታወቂያ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #103849 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Settlements ውህዱ ዘመተ
ሰፈራታት ኣብ መላእ ዓለም፣ ብፍላይ ድማ ኣብ ላቲን ኣሜሪካ፣ ሓቀኛ ክውንነት እዮም። እዚ ናይ ምልክታ ዲዛይን ገንዘብ ብዝተፈልየ መንገዲ ንምእካብ ዝዓለመ ኮይኑ፣ ኣብ መወዳእታ ዘይነበረ ፊልም ብምውጻእ እዩ ዝሰርሕ። ትኬት ንምርካብ፣ ሰባት ናብ መርበብ ሓበሬታ እቲ ፊልም ክኸዱን ትኬቶም ክገዝኡን ነይሮም። ምስ ገዘኡ ግና፣ እቲ ፊልም ከምዘይነበረ ምስ ተረድኡ፣ ገንዘቦም ንትካል ክልግሱ ይኽእሉ ነይሮም።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Settlements ውህዱ ዘመተ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Settlements ውህዱ ዘመተ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Settlements ውህዱ ዘመተ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
- ዓቐንን ማዕሸግን
- Trailers, posters, digital ads and social media.
- መለለዪታት
- Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
- ናይ ምፍራይ ቴክኖሎጂ
- Integrated campaign across 5 countries in South America.
- ናይ ዲዛይን ብድሆ
- First online collecting campaign done by Techo Latam.
- ምርምር
- The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
- ምንጪ ሓሳብ
- The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
- ናይ ፕሮጀክት ግዜ
- Chile, Peru, Argentina, Brazil and Colombia.
- ናይ ስርሒት ፍሰት
- Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
- ፓተንታት
- Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando - ኣባላት ጋንታ
- Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta - ናይ ስእሊ ክረዲት
- Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
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ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
