ዲዛይን Chic HK 2020 ናይ ናብራ ዘይነት ንግዳዊ ፍጻመ ብ Hong Kong Trade Development Council ኣብ ናይ ውድድር ምድብ ንድፊ ፍጻመን ኩነትን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ሓጺን ሽልማት A' Design Award እዩ።
ሓጺንፍጻመ· 2021
Chic HK 2020 ናይ ናብራ ዘይነት ንግዳዊ ፍጻመ
ብ Hong Kong Trade Development Council
ዓሚል: Hong Kong Trade Development Council
ኣብ ምድብ ፍጻመ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #106403 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Chic HK 2020 ናይ ናብራ ዘይነት ንግዳዊ ፍጻመ
Chic HK 2020 ኣብ ጓንግዙ፡ ቻይና ዝተኻየደ ናይ ናብራ ዘይነት ንግዳዊ ፍጻመ እዩ። እዚ ፍጻመ እዚ ን80 ናይ ሆንግ ኮንግ ትካላት ንግዳዊ ምልክቶም (ብራንድ) ንኽልልዩን ኣብ ደቡብ ቻይና ዕዳጋ ናይ ተጠቀምቲ ምላሽ ንኽፍትኑን ሓጊዙ። እቲ ራእያዊ ኣምር ንባህላውን ንቕኑዕን ቻይናዊ ፊደላት ብምቅላዕ ሓድሽ ኣገባብ ኣጻሓፍቲ ንኣርእስቲ እቲ ፍጻመ ፈጢሩ። ሰለስተ ቀንዲ ሕብርታት ኣብቲ ግራፊክስ ተወሲኾም፡ ንዝተፈላለዩ ዓውድታት ናብራ ዘይነት ንምልላይ ውን ተጠቒሞም። እቲ ምርኢት ኣብ ልዕሊ ክልተ ደርብታት ዝርከብ 9000 ትርብዒት ሜትሮ ቦታ ሸፊኑ፡ ንኣርባዕተ መዓልታት ውን ቀጺሉ። ሓደ ዓቢ ግራፊክ ኣብ ብርጭቆ ዝተለበጠ ግንባር ህንጻን ሰለስተ-ኣቢያታዊ (3D) ናይ ቅቡልነት ድሕረ-ትሕዝቶን ንበጻሕቲ ተቐቢሎሞም።
እቲ ኣፍልጦ
ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award
Chic HK 2020 ናይ ናብራ ዘይነት ንግዳዊ ፍጻመ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Chic HK 2020 ናይ ናብራ ዘይነት ንግዳዊ ፍጻመ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Chic HK 2020 ናይ ናብራ ዘይነት ንግዳዊ ፍጻመ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Chic HK event aided 80 Hong Kong companies to develop brand awareness and test local consumers response in the South China market of Guangzhou. The organizer required a design to highlight Hong Kong as one of the Asia most vibrant and unique lifestyle hub. Making use of 3 primary colours and intermixing traditional and simplified Chinese characters, a new visual concept was created for this inaugural promotional event.
- ዓቐንን ማዕሸግን
- The exhibition area over 2 floors was 9000sqm. Outside the venue, a 27m high x 17m wide graphic sticker of the event title was placed on the glazed facade. Inside the concourse is a 3D welcome backdrop at 12m wide x 4.5m high. The exhibition hall features a 40m long spans of LED display units at the main entry aisle with 5m high booths constructed with metal frames, then spray painted finish or cladded with wooden slats. All lights were LED and flooring were carpeted mixed with floor stickers.
- መለለዪታት
- Trade, Hong Kong, Lifestyle, Expo, Typography, Chinese Characters, HKTDC, Design, Organiser, Chic, China
- ናይ ምፍራይ ቴክኖሎጂ
- The glazed facade of the venue displayed a 27m high x 17m wide Chic HK graphic sticker. At the concourse, a 3D welcome backdrop at 12m wide x 4.5m high made of plywood, metal frame and vinyl graphics was placed. All the exhibition booths were constructed with metal frames and sprayed paint finish or cladded with wooden slats. All lights and acrylic lettering used LED lights. Featured inside the main hall, a 40m long x 6.5m wide corridor housed a straddled series of hanging LED units emitting images.
- ናይ ዲዛይን ብድሆ
- The most challenging part was finding a design concept that could highlight HK brands and lifestyle to the local Guangzhou market. After analysing what makes Hong Kong culture unique and how it differs from other mainland Chinese cultures, we started to play on the different written Chinese characters along with added primary colours to formulate an overall new visual design. The colours also helped categorise the sub divide the various lifestyle sectors at the Chic HK event.
- ምርምር
- After researching the Guangzhou consumer market, we played with the juxtaposition of traditional and simplified version of the written Chinese characters to create a new translated title for Chic HK. This new typography was a cultural way to convey the idea of familiarity yet refreshing twist to the event. From this, prime colours were added to make various visual elements pop-out. Providing a new visual communication to position the brands of HK being presented this event.
- ምንጪ ሓሳብ
- Inspiration stemmed from studying the written Chinese characters for Chic HK. Officially two forms of written Chinese, a traditional style used in Hong Kong and a simplified version used in mainland China. Both forms of writing were intermixed to create a new look in the Chinese calligraphy. Subsequently, 3 primary colours were added to make the graphic promotions visually pop out and these colours also help indicate the various lifestyle sectors at the event’s physical space.
- ናይ ፕሮጀክት ግዜ
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Nan Fung International Convention & Exhibition Center, Guangzhou, China and the event ran for 4 days starting from the 9 - 13 of January 2020.
- ናይ ስርሒት ፍሰት
- The first impression for the visitors began with a 17m (w) x 24m (h) graphic sticker of Chic HK at the exterior glazing of the venue. In the concourse, a 3D welcome backdrop for photo opportunities is placed. Inside the exhibition hall, a 40m (l) x 6.5m (w) x 5m (h) corridor with straddled LED units emitted graphic images created a more transformative spatial and visual experience. After this, the visitors would freely explore the colour coded booths and other facilities of the show.
- ፓተንታት
- Copyrights belong to Hong Kong Trade Development Council, 2020
- ኣባላት ጋንታ
- Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Jeff Cheng
Carson Wong
Shirley Fung - ናይ ስእሊ ክረዲት
- Hong Kong Trade Development Council
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
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ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
