The Cairo Citadel ትካላዊ መንነት ብ Rana Galal

ዲዛይን The Cairo Citadel ትካላዊ መንነት ብ Rana Galal ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንግራፊክ· 2021

The Cairo Citadel ትካላዊ መንነት

ብ Rana Galal

ዓሚል: Rana Galal

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ንቁጽሪ #113295 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ The Cairo Citadel ትካላዊ መንነት

ናይ ካይሮ ቤተ-ግምባር (ቀላዓት) ንሓደ ታሪኻዊ ቦታ ኣብ ግብጺ ዝተሰርሐ ትካላዊ መንነት እዩ። እዚ መንነት ኣብ ኣርእስቲ ምንጽጻር ዝተመስረተ ኮይኑ፡ ብመሪሕ ቃል "ከተማ ናይ ምንጽጻር" ይግለጽ። ጸሊምን ጻዕዳን ቀንዲ ሕብርታት ኮይኖም፡ ካልኣይ ሕብሪ ድማ ናብ ሓደ ታሪኻዊ ፍጻመ ኣብ ውሽጢ እቲ ቤተ-ግምባር ዝተኻየደ ዝሓብር እዩ። እቲ ክልተ ቋንቋታት ዘጠቓለለ ሎጎ ኣብ ናይ ብሎክ ቅርጺ ተሰሪሑ፡ ናብ ክልተ ኣንጻር ንኣንጻር ዝቐመጡ ኣራብዓት ክኽፈል ዝኽእል ኮይኑ፡ ባህላዊ ለውጢ የመልክት። ሄልቬቲካ ኒው ከም ቀንዲ ዓይነት ፊደል ተመሪጹ፡ ብምኽንያት ቀሊል ጆኦመትሪካዊ ቅርጹ። ብድሕሪኡ ድማ ብተመሳሳሊ ኣምር ዝተሰርሐ ናይ ምልክታት ስርዓት ተማዕቢሉ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

The Cairo Citadel ትካላዊ መንነት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። The Cairo Citadel ትካላዊ መንነት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። The Cairo Citadel ትካላዊ መንነት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
ዓቐንን ማዕሸግን: The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
መለለዪታት: Logo, Branding, Signage system, Typography, Visual Identity
ናይ ምፍራይ ቴክኖሎጂ: Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
ናይ ዲዛይን ብድሆ: Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
ምርምር: My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
ምንጪ ሓሳብ: The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
ናይ ፕሮጀክት ግዜ: 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
ናይ ስርሒት ፍሰት: It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
ፓተንታት: Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
ኣባላት ጋንታ: none.