ዲዛይን Lezai Dental Clinic ሎጎን ናይ ብራንድ መንነትን ብ Guangzhou Cheung Ying Design Co., Ltd. ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስግራፊክ· 2021
Lezai Dental Clinic ሎጎን ናይ ብራንድ መንነትን
ብ Guangzhou Cheung Ying Design Co., Ltd.
ዓሚል: Guangzhou Cheung Ying Design Co., Ltd.
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #117574 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Lezai Dental Clinic ሎጎን ናይ ብራንድ መንነትን
ናይ ለዛይ ጥርሲ ክሊኒክ ሎጎ ንናይ ጥርሲ ክሊኒክ ዝተሰርሐ ሎጎን ናይ ብራንድ መንነትን እዩ። እዚ ዲዛይን እዚ ኣወንታውን ኣሉታውን ቅርጻት ተጠቒሙ ሓደ ሓድነታዊ ራእያዊ ምልክት ይፈጥር። ነዋሕትን ሓጸርትን ቀጥታዊ መስመራት ምስ ክቢ ኣገባብ ተደሚሮም፣ ዓበይትን ህጻናትን ኢዶም ተታሓሒዞም ኣብ ዓንኬል ዝቖሙ የመልክቱ። እቲ ኣብ ማእከል ዝርከብ ኣሉታዊ ቅርጺ ቅርጺ ጥርሲ ይመስል። ትሑት ምልኣት ሕብርታት ናይ ዕረፍትን ምውቕን ስምዒት ይህቡ፣ ከምኡውን ንምስሊ ውሕስነት፣ ሓጎስን ሞያውነትን ይድግፉ። እቲ ሎጎ ንዝተፈላለየ ዓቐናት ናይ ሕትመትን ዲጂታልን ሚድያ ብቬክተር ፎርማት ተሰኒዑ ተሳኢሉ ኣሎ፣ ከምኡ'ውን ናይ ብራንድ መምርሒታት ማንዋል ወጥ ዘለዎ ኣጠቓቕማ ይድግፍ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Lezai Dental Clinic ሎጎን ናይ ብራንድ መንነትን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Lezai Dental Clinic ሎጎን ናይ ብራንድ መንነትን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Lezai Dental Clinic ሎጎን ናይ ብራንድ መንነትን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.
- ዓቐንን ማዕሸግን
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- መለለዪታት
- Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
- ናይ ምፍራይ ቴክኖሎጂ
- To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.
- ናይ ዲዛይን ብድሆ
- The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.
- ምርምር
- Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.
- ምንጪ ሓሳብ
- LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.
- ናይ ፕሮጀክት ግዜ
- The project started in October 2019 and finished in February 2020 in Guangzhou.
- ናይ ስርሒት ፍሰት
- The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.
- ኣባላት ጋንታ
- Creative Director: Zhiji Dong
Designer: Lu Gu
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
