Beer Culture 2020 ናይ ዕዳጋ ምርምር ጸብጻብ ብ Gabriela Maria Straka

ዲዛይን Beer Culture 2020 ናይ ዕዳጋ ምርምር ጸብጻብ ብ Gabriela Maria Straka ኣብ ናይ ውድድር ምድብ ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስማስታወቂያ· 2021

Beer Culture 2020 ናይ ዕዳጋ ምርምር ጸብጻብ

ብ Gabriela Maria Straka

ዓሚል: Brau Union Österreich AG

ኣብ ምድብ ማስታወቂያ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Beer Culture 2020 ናይ ዕዳጋ ምርምር ጸብጻብ

ባህሊ ቢራ 2020 ብዛዕባ ባህሊ ቢራ ኣብ ኦስትርያ ዝገልጽ ዝተሓትመ ጸብጻብ እዩ። እዚ ጸብጻብ ውጽኢታት ናይ ውክልናዊ ዳህሳስ ናይ ህዝቢ ኦስትርያ ካብ ዕድመ 18 ዓመትን ልዕሊኡን ዘርኢ ኮይኑ፡ በዘይተኸተለ ትካል ምርምር ዕዳጋ ብመንገዲ ኦንላይንን ተለፎንን ቃለ-መጠይቕ ተኻይዱ እዩ። ኣርእስትታት ኣገዳስነት ፍሉይ ዓይነታት ቢራ፣ ልምድታት ሰታይ፣ ዘላቕነት ዘለዎ ምህርቲ ቢራ፣ ተኣማንነት ንብራንድን ከምኡውን ዘይኣልኮላዊ ፍርያትን ይሓቁፍ። ቀሊላት ስእልታትን ምልክታትን ነቶም ቁጽርታት ብቐሊሉ ዝርድኡ ብዝኾነ መልክዕ የቕርቡ። እቲ ጸብጻብ 64 ገጻት ትሕዝቶን ኣርባዕተ ገጻት ሽፋንን ዝሓዘ እዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Beer Culture 2020 ናይ ዕዳጋ ምርምር ጸብጻብ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Beer Culture 2020 ናይ ዕዳጋ ምርምር ጸብጻብ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Beer Culture 2020 ናይ ዕዳጋ ምርምር ጸብጻብ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
ዓቐንን ማዕሸግን: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
መለለዪታት: beer culture report, beer culture, beer, market research, Austria
ናይ ምፍራይ ቴክኖሎጂ: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
ናይ ዲዛይን ብድሆ: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
ምርምር: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
ምንጪ ሓሳብ: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
ናይ ፕሮጀክት ግዜ: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
ናይ ስርሒት ፍሰት: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
ፓተንታት: Copyrights belong to Brau Union Österreich AG, 2020
ኣባላት ጋንታ: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
ናይ ስእሊ ክረዲት: Brau Union Österreich AG