ዲዛይን Beijing Winter Olympics Flagship Store ንግዳዊ ውሽጣዊ ንድፊ ብ Xiaolu Zhang ኣብ ናይ ውድድር ምድብ ንድፊ ውሽጣዊ ቦታን ምርኢትን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርውሽጣዊ· 2021
Beijing Winter Olympics Flagship Store ንግዳዊ ውሽጣዊ ንድፊ
ኣብ ምድብ ውሽጣዊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #124172 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Beijing Winter Olympics Flagship Store ንግዳዊ ውሽጣዊ ንድፊ
ናይ ቤጂንግ ክረምታዊ ኦሎምፒክ ፍላግሺፕ ድኳን ንዘ2022 ኦሎምፒክ ክረምታዊ ጸወታታት ናይ ቀዳማይ ዓለምለኻዊ ፍላግሺፕ ድኳን እተፈጥረ ንግዳዊ ውሽጣዊ ንድፊ እዩ። እቲ ኣብ ቤጂንግ ዝርከብ 800 ትርብዒት ሜተር ስፍሓት ዘለዎ ቦታ ንመሸጣ ምስቲ ንምዝርጋሕ ፍርያትን ህዝባዊ ሓበሬታን ዝውዕል ናይ ሚድያ መልቀቒ ከባቢ የላግቦ። እቲ ኣብ መእተዊ ዘሎ ናይ ኢንስታለሽን ጥበብ ናይ ዕይታ ኣፍልጦ የዕቢ። እቲ ሌክተርንን ተዛመድቲ ቅርጻቕርጽን ካብ ጻዕዳ ፍሮስተድ ኣክሪሊክ ናብ ሰለስተ ሰንቲ ሜተር ግዙፍ ቀጠፍ ቅርጻ ተቆራሪጹን ኩርናዓቱ ተጻፍዩን እዩ ተሰሪሑ። ኣብ ድሕሪ እቲ ኣክሪሊክ እተገጥሙ ሕብሮም ዝቕይሩ መብራህትታት ናይ በረድን ውርጪን ዝጠመቐ ሃዋህው ይፈጥሩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Beijing Winter Olympics Flagship Store ንግዳዊ ውሽጣዊ ንድፊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Beijing Winter Olympics Flagship Store ንግዳዊ ውሽጣዊ ንድፊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Beijing Winter Olympics Flagship Store ንግዳዊ ውሽጣዊ ንድፊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- This project is designed for the first global flagship store of the 2022 Olympic Winter Games. As an important promotional channel, the flagship store is both a merchandise retailer and place for spreading knowledge of the Winter Olympics, media releases and interactive communication. Dynamic and rhythmic installation art is implanted at the entrance of the store to increase visual recognition and enhance the sense of identification with the Olympic spirit.
- ዓቐንን ማዕሸግን
- 800 square meters
- መለለዪታት
- Beijing Winter Olympics, flagship store design, commercial space, ice and snow design, art installation
- ናይ ምፍራይ ቴክኖሎጂ
- The project has two major functional areas, one of which is the media release area for activities such as the release of new products of the Winter Olympics. The designer makes an art installation combining with the function of the lectern which is mainly made of white frosted acrylic material. The material is cut into 3cm thick slices whose corners are polished. In line with the pure white, blue and white, red and gold and turquoise tone of the Winter Olympics, the back of the acrylic material is embedded with four color changing lights with exterior lights doing horizontal ice scattering, so as to achieve an immersive experience.
- ናይ ዲዛይን ብድሆ
- The project is a commercial space located in famous Wangfujing Street, a prosperous tourist area with extremely high cost of land. The design must not only ensure the maximum commercial benefits, but also create the atmosphere of the Winter Olympics and deepen understanding of it through the spatial division and the setting of installation art. Therefore, the difficult point of this project is how to achieve the integration of the installation art and the functional media launch area within a limited space.
- ምርምር
- As the flagship store of the Winter Olympics, its differences with other stores were taken into consideration at the beginning of the design. As a commercial space, it is the most powerful link between the Winter Olympics and the general public, so the primary focus of the design is to create the affect valuation of the Winter Olympics. In the first anniversary before the start of the Winter Olympics, people generated a strong sense of mission and honor through the immersive experience of the scene of miles of ice and the light effect here. It also serves as an important promotional window for more and more people to participate in the Winter Olympics.
- ምንጪ ሓሳብ
- The design is inspired by the theme of the Games: joyful rendezvous upon pure ice & snow uniting the passion of hundreds of millions for winter sports; inspire the youth with the Olympic spirit. And the installation art is encouraged by the poem of Mao Zedong Snow to the tune of Qin Yuan Chun, a hundred leagues locked in ice, a thousand leagues of whirling snow. The designer highlights the magnificence of the ice and snow with layers of concave and convex texture creating a strong visual impact.
- ናይ ፕሮጀክት ግዜ
- The project started in Beijing in October 2020 and was completed on February 4, 2021 at Wangfujing Street, Beijing as a way to welcome the first anniversary of the countdown to the Beijing 2022 Olympic Winter Games.
- ናይ ስርሒት ፍሰት
- In the flagship store, people can feel the strong atmosphere of the Winter Olympics while shopping. On the one hand, the implantation of the art installations creates a visual impact full of ice and snow. Through the setting of the lighting effect, part of the light falls on visitors and the light and shadow changes with walking, realizing an immersive experience. On the other hand, the slope in the middle of the staggered staircase is designed as a miniature of the competition areas covered with ice and snow, and the passage up and down deepens the elements of the Winter Olympics. The launch booth, as a non-negligible part, is organically integrated with the overall shape line. The line changes from the wall to the booth to the floor, staggered and smooth, which enriches the ice and snow tone, highlights the image of the 2022 Olympic Winter Games and also embodies the Olympic spirit of encouraging forging ahead.
- ኣባላት ጋንታ
- Zhangxiaolu
Huangzhihong
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
