Fondazione Alinari ቀንዲ ተግባር፦ ናይ ብራንድ መንነት ብ Frush Design

ዲዛይን Fondazione Alinari ቀንዲ ተግባር፦ ናይ ብራንድ መንነት ብ Frush Design ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርግራፊክ· 2021

Fondazione Alinari ቀንዲ ተግባር፦ ናይ ብራንድ መንነት

ብ Frush Design

ዓሚል: Frush | Creative studio

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ንቁጽሪ #125706 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Fondazione Alinari ቀንዲ ተግባር፦ ናይ ብራንድ መንነት

ፎንዳዚዮነ ኣሊናሪ ንፎንዳዚዮነ ኣሊናሪ ፐር ላ ፎቶግራፊያ ዝተፈጥረ ናይ ብራንድ መንነት እዩ፣ እዚ ኸኣ ኣብ ፍሎረንስ ንዕቀባ፡ ምሕደራን ምዕባለን ናይ ኣሊናሪ ስእሊታዊ ኣኼባታት እተመስረተ ህዝባዊ ኣካል እዩ። እዚ መንነት ኣብ ናእሽቱ ፊደል A ዝተሃንጸ ኮይኑ፡ ናይ ካሜራ ሌንስ ረቂቕ ምስሊ ኢዩ፣ ንዝኾነ ኣብ ታሪኻዊ ኣርካይቭ ዝርከቡ ስእሊታት ከም ፍሬም እውን የገልግል። ቅርጻዊ ጽሕፈትን ጸሊምን ጻዕዳ ሕብርን ብርሃንን ጸላሎትን የዘኻኽሩ። እዚ ስርዓት ኣብ ናይ ሕትመት ንዋትታት፡ ቲኬታት፡ ካታሎጋት፡ ንግዳዊ ንዋትን ወብ ሳይትን ይትግበር።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Fondazione Alinari ቀንዲ ተግባር፦ ናይ ብራንድ መንነት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Fondazione Alinari ቀንዲ ተግባር፦ ናይ ብራንድ መንነት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Fondazione Alinari ቀንዲ ተግባር፦ ናይ ብራንድ መንነት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
ዓቐንን ማዕሸግን: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
መለለዪታት: brand design, merchandising, print materials, visual identity
ናይ ምፍራይ ቴክኖሎጂ: Brand design and visual identity and language.
ናይ ዲዛይን ብድሆ: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
ምርምር: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
ምንጪ ሓሳብ: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
ናይ ፕሮጀክት ግዜ: The project started in October 2020 in Florence (Italy) and it is still going on.
ናይ ስርሒት ፍሰት: It's a brand identity project to identificate a new public subject.
ፓተንታት: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
ኣባላት ጋንታ: Giuditta Valentina Gentile