ዲዛይን 87MM Brand Story መጽሓፍ ዲዛይን ብ Sunghoon Kim ኣብ ናይ ውድድር ምድብ ንድፊ ሕትመትን ዝተሓትመ ሚዲያን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርሕትመት· 2022

87MM Brand Story መጽሓፍ ዲዛይን

ብ Sunghoon Kim

ዓሚል: 87mm

ኣብ ምድብ ሕትመት ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ንቁጽሪ #134927 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ 87MM Brand Story መጽሓፍ ዲዛይን

87MM ኣብ ኮርያ ብስምዒትን ብልሕን ዕለታዊ ባህሊ ዝፈጥር ውክልናዊ ፋሽን ብራንድ እዩ። ካብ 2011 ኣትሒዙ ዝተዓጠቐ እዚ ብራንድ፡ ንዝሓለፈ ዓሰርተ ዓመት ታሪኹ ነቶም ንኣ87MM ዝፈትዉ ህዝቢ "Moment by Moment, We Say No Concept But Good Sense" ብዝብል፡ ብ10 ዓመታት መዝገብ ዘለዎ ብራንድ ምዃኑ ንምግላጽ ተዳልዩ እዩ። እዚ መጽሓፍ ብታሪኽ ክልተ መስረትቲን ናይ 87MM ብራንድ ታሪኽን ብምጥቃም፡ ምስቶም መንእሰያት ኮርያውያን ህዝቢ፡ ንኣ87MM ዝፈትዉን ብኣኡ ዝሓጉሱን፡ ብቐረባ ንምውህሃድ ዘኽእል እዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

87MM Brand Story መጽሓፍ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። 87MM Brand Story መጽሓፍ ዲዛይን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። 87MM Brand Story መጽሓፍ ዲዛይን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
ዓቐንን ማዕሸግን: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
መለለዪታት: 87MM, brand book, book, design, editorial, graphic, typography
ናይ ምፍራይ ቴክኖሎጂ: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
ናይ ዲዛይን ብድሆ: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
ምርምር: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
ምንጪ ሓሳብ: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
ናይ ፕሮጀክት ግዜ: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
ናይ ስርሒት ፍሰት: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
ኣባላት ጋንታ: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
ናይ ስእሊ ክረዲት: 87MM