ዲዛይን SberPay መተግበሪ ክፍሊት ብ Sber ኣብ ናይ ውድድር ምድብ ንድፊ ሞባይል ቴክኖሎጂ፣ ኣፕሊኬሽንን ሶፍትዌርን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርሞባይል· 2022

SberPay መተግበሪ ክፍሊት

ብ Sber

ዓሚል: Sber

ኣብ ምድብ ሞባይል ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ንቁጽሪ #137184 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ SberPay መተግበሪ ክፍሊት

ስበርፐይ (SberPay) ንመስመራዊን ኣብ ውሽጢ መተግበሪ ንዝግበሩ ዕድጋታት ዝኸውን መተግበሪ ክፍሊት እዩ። ክፍሊታት ብመንገዲ መተግበሪ ስበርባንክ ኦንላይን (SberBank Online) ስለ ዝፍጸሙ፡ ሓበሬታ ካርድ ናብ ዱኳናት ወይ ሽርከታት ኣይመሓላለፍን። ቅድሚ ነፍሲ ወከፍ ክፍሊት ኣቐዲምካ ዝርዝር ሒሳብ ካርዲ ክርአ ይከኣል። ሓደ ግዜ ዝፍጸም ክፍሊታት፡ ተደጋጋሚ ክፍሊታትን ምዝገባ ኣገልግሎትን ይድገፉ፡ ብዘይ ደረት ብዝሒ ካርዲታት ንዳሕራይ ኣጠቓቕማ ክተኣሳሰር ይኽእል። እቲ ትርኢታዊ ቋንቋ ቀሊል ኮይኑ ኣብ ዓይነት ጽሑፍ (ታይፖግራፊ)፡ መጠወቒ (ቁልፊ)ን ግራዲየንትን ዝተመስረተ እዩ። እቲ ዕላማ ዝርዝራት ካርዲ ናይ ምእታው ኣድላይነት ንምውጋድን ክፍሊት ቅልጡፍን ውሑስን ንምግባርን እዩ ነይሩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

SberPay መተግበሪ ክፍሊት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። SberPay መተግበሪ ክፍሊት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። SberPay መተግበሪ ክፍሊት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
ዓቐንን ማዕሸግን: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
መለለዪታት: innovation, payments, pay, acquiring, internetacquiring
ናይ ምፍራይ ቴክኖሎጂ: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
ናይ ዲዛይን ብድሆ: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
ምርምር: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
ምንጪ ሓሳብ: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
ናይ ፕሮጀክት ግዜ: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
ናይ ስርሒት ፍሰት: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
ፓተንታት: Sberbank
ኣባላት ጋንታ: Daria Prokuda
Shishki Collective