ዲዛይን Naturally Fluid ናይ ብራንድ መንነት ብ Centrick ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስግራፊክ· 2022
Naturally Fluid ናይ ብራንድ መንነት
ብ Centrick
ዓሚል: Centrick Marketing Solutions LLP
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #139075 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Naturally Fluid ናይ ብራንድ መንነት
ናቹራሊ ፍሉይድ ብዛዕባ ተፈጥሮ ዝገልጽ ዓለም-ለኸ ናይ ፊልም ፌስቲቫል ዝተሰርሐ ናይ ብራንድ መንነት እዩ። እዚ መንነት እዚ ፈሳሲ ዝኾነ ናይ ዲዛይን ቋንቋ ተጠቒሙ፡ ኣርእስትታት እቲ ፌስቲቫል ብሓባር ከቕርብ ወይ ድማ ነፍሲ ወከፍ ኣርእስቲ ብተናጸል ከጐልሕ ይኽእል። ነፍሲ ወከፍ ኤለመንት ብኢድ ተሳኢሉን ብሕብሪ ማይ (watercolours) ተቐቢኡን፡ ደሓር ናብ ዲጂታል ተቐይሩ ምስ ካልኦት ተወሃሂዱ ንኮላጅ ናይ ተፈጥሮ ዝመስል ኮይኑ ቀሪቡ። ጂኦሜትሪካዊ ሳንስ-ሰሪፍ ዓይነት ፊደል ነቲ ጥረ ስእልታት ይድግፎ። ናይ ብራንድ ምልክታትን ናይ ቃላት ምልክታትን ንልለያ የበርክቱ። እቲ ስርዓት ብቐዳምነት ንዲጂታል ተባሂሉ ዝተሰርሐ ኮይኑ፡ ኣብ ሞባይል መሳርሒታትን ማሕበራዊ ሚድያን ብግቡእ ክርኤ ዝኽእል ጌርካ ዝተዳለወ እዩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Naturally Fluid ናይ ብራንድ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Naturally Fluid ናይ ብራንድ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Naturally Fluid ናይ ብራንድ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The Kirloskar Vasundhara International Film Festival, focuses on giving back to nature. The backdrop of every film festival are the themes. This insight sparked a dynamic design language that could highlight the themes collectively, or bring alive each theme individually, without losing its essence or recall. An organic, earthy style of illustrations was used. It was kept raw, unfiltered and coloured in a way that elements stood out individually, yet stayed together harmoniously, just as in nature.
- ዓቐንን ማዕሸግን
- Being an online festival each element had to be created digital first. The design language had to render horizontally and vertically without compromising on brand recall. Promotional films had to play across media, devices and platforms. Each film had to be created in ratios of 1x1, 4x3, 16x9 and 9x16. We created Brand Marks, Word Marks that integrated elements of each theme while visually aiding recall and recognition.
- መለለዪታት
- brand identity, branding, communication, dynamic identity, fluid design system, visual language
- ናይ ምፍራይ ቴክኖሎጂ
- To create this unique visual language, we went back to the basics. Each element was hand drawn and completed using watercolours, converted to electronic format, cut out and put together in such a way as to resemble a collage of nature. The elements chosen for each theme ensured they would pop and shine due to their natural colour palette. Gilroy, a modern sans-serif font with a geometric touch was chosen as it's well-suited to graphic design while rendering beautifully across mediums.
- ናይ ዲዛይን ብድሆ
- A pandemic struck. What used to be an offline festival on wildlife, evolved into an online festival about nature. It covered topics such as health of society, health of nature and the state of food systems. This festival now needed a new identity that had to be crafted digital first and mobile friendly. We used hand drawn illustrations to create art forms coupled with a geometric typeface, giving it a distinctive look. It was kept fluid in nature to render across devices and platforms.
- ምርምር
- The world is changing. Humans, now, are not at the top of the food chain. We ignored the call to protect, conserve and nurture the world around them. We had to communicate the need for change. In Indian culture The Mother is considered the holy grail. More revered than her is Mother Nature. While she is worshipped, the manner in which she is, actually hurts her. Hence the entire concept revolved around the thought, your mother has something to say to you. Will you listen?
- ምንጪ ሓሳብ
- For a film festival about nature, nature formed the inspiration for the visual language and the tone of voice. The style of illustrations reflected the rawness of nature and its imperfect beauty. The films used Mother Nature as the voice to communicate with the audience and get them to watch the Kirloskar Vasundhara International Film Festival.
- ናይ ፕሮጀክት ግዜ
- October 2021 to 30 December 2021, started in Mumbai and aired across the world.
- ናይ ስርሒት ፍሰት
- The film festival was hosted on insider.in. A brand film was used to communicate the essence of it, while shorter topical films brought alive the relevance of each theme. The design system used at the end of each film, was customised to stay relevant to the theme. The entire design language was kept fluid to render across social media posts, stories, reels, connected televisions, and most importantly mobile devices. It drove audiences to the film festival with just a simple click.
- ኣባላት ጋንታ
- Roy Menezes
Yash Chauhan
Zara Daruwalla
Vama Shah
Saurabh Choudhary
Malavika Shah
Shreyas GT
Krutika Mody
Anamta Shaikh
Kelly Dlima
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
