ዲዛይን Hair For Hope Cancer Care Initiative ምውስዋስ ብ Onedor Co. Ltd. ኣብ ናይ ውድድር ምድብ ማሕበራዊ ንድፊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስማሕበራዊ· 2023
Hair For Hope Cancer Care Initiative ምውስዋስ
ዓሚል: Onedor Co. Ltd.
ኣብ ምድብ ማሕበራዊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #141480 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Hair For Hope Cancer Care Initiative ምውስዋስ
ጸጉሪ ንተስፋ፡ ብትካል ተስፋ ንክንክን ካንሰር ንደገፍ ተረፉ ካንሰር ዝተጀመረ ናይ ምልኣት ጸጉሪ በጎ ምግባር ፕሮግራም እዩ። እዚ ፍጻመ፡ ንመንእሰያት ብዛዕባ ንህዝቢ ጽቡቕ ምግባር ኣብ ምምሃር ዝዓበየ ጽልዋ ኣለዎ። እቲ ጋንታ፡ ምስ ተሳተፍቲ ዘለዎ ርክብን ተመክሮን ንምዕዛዝ ኣገልግሎትን መንነትን ዲዛይን ገይሩ። ኣብ መጻኢ፡ እዚ ጅማረን መንነትን ንተረፉ ካንሰር ተመክሮኦም ንምክፋልን ንሓዳስ ወለዶ ንምንቅስቓስን ንረብሓ ሕብረተሰብ ሞገዳት ጽልዋ ንምፍጣር ናብ ተግባር ዝጽውዕ ምልክት ክኸውን እዩ። ተስፋ ናይ ገለ ሰብ ክትከውን ትኽእል ኢኻ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Hair For Hope Cancer Care Initiative ምውስዋስ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Hair For Hope Cancer Care Initiative ምውስዋስ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Hair For Hope Cancer Care Initiative ምውስዋስ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.
Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently. - ዓቐንን ማዕሸግን
- The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.
In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals. - መለለዪታት
- Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
- ናይ ምፍራይ ቴክኖሎጂ
- The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
- ናይ ዲዛይን ብድሆ
- In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
- ምርምር
- The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.
The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized. - ምንጪ ሓሳብ
- Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.
The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit. - ናይ ፕሮጀክት ግዜ
- The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
- ናይ ስርሒት ፍሰት
- This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
- ፓተንታት
- N/A
- ኣባላት ጋንታ
- HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR
ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist - ናይ ስእሊ ክረዲት
- Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.
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ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
