Uebaa ናይ ብራንድ መንነት ብ Marcelo Ruis Vargas Martinelli

ዲዛይን Uebaa ናይ ብራንድ መንነት ብ Marcelo Ruis Vargas Martinelli ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንግራፊክ· 2023

Uebaa ናይ ብራንድ መንነት

ብ Marcelo Ruis Vargas Martinelli

ዓሚል: Laika

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ንቁጽሪ #148861 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Uebaa ናይ ብራንድ መንነት

Uebaa ንኩባንያ ኣብ ምድላው ምህርትታት ንህጻናት ዝሰርሕ ዝተሰርሐ ናይ ብራንድ መንነት እዩ። እዚ መንነት እዚ ኣብ ኣርባዕተ ሓሳባት ዝተመስረተ እዩ፡ ንሱ ድማ ተጻዋትነት፡ ተግባራውነት፡ ዘላቕነትን ጽባቐን። እዞም ሓሳባት እዚኦም ብሰፊሕ ቤተ-ሕብሪ፡ ስእልታትን ስእላዊ ምልክታትን ይግለጹ። እቲ ራእያዊ ቋንቋ ንህጻናት ዘነጻጸረ እንከሎ፡ ናይ ብራንድ ሓሳባት ግና ንወለዲ ይዛረብ። እዚ ስርዓት እዚ ኣብ ናይ 96 ገጻት ብራንድቡክ፡ ታግታት፡ ካርድታት፡ ስቴሽነሪ፡ ንጣፋት፡ ማሕበራዊ ሚድያን ወብሳይትን ይትግበር። መብዛሕትኦም ዝተሓትሙ ኣቕሑት ብኦፍሰት ሕትመት ብCMYK ሕብርታት ዝፍርዩ ኮይኖም፡ ስእልታት ድማ ብዲጂታል ይስርሑ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Uebaa ናይ ብራንድ መንነት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Uebaa ናይ ብራንድ መንነት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Uebaa ናይ ብራንድ መንነት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
ዓቐንን ማዕሸግን: Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
መለለዪታት: Branding, visual identity, brand identity, illustration
ናይ ምፍራይ ቴክኖሎጂ: Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
ናይ ዲዛይን ብድሆ: The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand.
ምርምር: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
ምንጪ ሓሳብ: The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
ናይ ፕሮጀክት ግዜ: The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
ናይ ስርሒት ፍሰት: The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
ኣባላት ጋንታ: Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
ናይ ስእሊ ክረዲት: Laika Design