Westlake Impression ናይ ብራንድ መንነት ዲዛይን ብ Chao Yang

ዲዛይን Westlake Impression ናይ ብራንድ መንነት ዲዛይን ብ Chao Yang ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንግራፊክ· 2023

Westlake Impression ናይ ብራንድ መንነት ዲዛይን

ብ Chao Yang

ዓሚል: Zhejiang University of Finance & Economics

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #150340 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Westlake Impression ናይ ብራንድ መንነት ዲዛይን

ዌስትሌክ ኢምፕረሽን ንሓደ ኣብ ሃንግዞው፡ ቻይና ዝርከብ ትካል ስነ-ጥበብ ትርኢት ዝተዳለወ ናይ ብራንድ መንነት ዲዛይን እዩ። እቲ ትርኢት ኣብ ልዕሊ ኣራባዕታዊ መድረኽ፡ ካብ ገጽ ናይቲ ዌስት ሌክ (West Lake) ኣስታት ዓሰርተ ሴንቲሜትር ትሕቲ ደረጃ ኮይኑ ኣብ ዝርከብ ቦታ ዝቐርብ ኮይኑ፡ እቲ ቀላይ ባዕሉ ከም ድሕረ-ትርኢት ኮይኑ የገልግል። እቲ መንነት ግቡእ ብዘይማእከላይ ኣገባብ እዩ ዝስዕብ። ኣብ ማእከል ናይ ራእያዊ ፍልጠት ዝርከብ ሎጎ የልቦን። ኣብ ክንድኡ ግን፡ ሓደ ስርዓት ናይ ግራፊካዊ ጉጅለታት ብሓባር ኮይኑ ነቲ መንነት ይምስርት። እቲ ኣራባዕታዊ መድረኽን ሓደ ንምስፍሕፋሕ ናይ ከተማዊ ባህሊ ዘገልግል መስኮትን ቀንዲ ራእያዊ ሓሳባት እዮም። ዕላማኡ ድማ ንፍልጠት ብራንድ ንምድልዳል እዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Westlake Impression ናይ ብራንድ መንነት ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Westlake Impression ናይ ብራንድ መንነት ዲዛይን ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Westlake Impression ናይ ብራንድ መንነት ዲዛይን ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: "Impression West Lake" is a performing arts brand. In 2016, entrusted by the Ministry of Foreign Affairs, the G20 Hangzhou Summit designed and arranged a performance of Hangzhou, which was highly praised by the heads of 20 countries.
In this project, the design team tried to make a set of VI without logo. A decentralized design method is proposed, that is, to eliminate the logo as the center of visual recognition, and turn to the system design method of forming an identity with graphic groups.
ዓቐንን ማዕሸግን: Combining stage works with colorful sound and light, and combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Western and Chinese stages.
መለለዪታት: Brand, Poster, Logo, West Lake, Traditional Culture
ናይ ምፍራይ ቴክኖሎጂ: It has significantly enhanced the recognition of the brand image and customer favors. Help enterprises were selected by the State -owned Assets Supervision and Administration Commission of the State Council of the People's Republic of China to release the "Typical Cases of 100 State -owned Enterprise Brands in 2021", including only 31 local state -owned enterprises, 2 Zhejiang Province; Recommended and used as a monthly review case; dynamic performing arts video was reprinted by multiple design numbers and video numbers.
ናይ ዲዛይን ብድሆ: After investigation, we found that the most impressive of the brand was a square stage hidden in the waters of the West Lake. When the lights were secret, the actors jumped with the music on the mirror -like lake and jumped with the music of "Liang Zhu" and the "Swan Lake" performed by the Ballet's performance. A total of ten actors of the performance were completed on the water, which was significantly different from the real product.
ምርምር: "Impression West Lake" is not only a performing arts company but also a real landscape performance created by the "Iron Triangle" team of directors Zhang Yimou, Wang Chaoge and Fan Yue. It has performed 3,000 performances in total and received 2.9 million audiences. In 2016, entrusted by the Ministry of Foreign Affairs of the People's Republic of China, the original performance "Impression of the West Lake" was revised into "The Most Reminiscence of Hangzhou", and performed as a project of the G20 Hangzhou Summit. The first performance was highly praised by the heads of 20 countries. The performance was broadcast live on the Internet and on television and gained worldwide attention. From May to December 2017, nearly 400,000 visitors were received, with an average attendance rate of more than 80%, of which more than 20% were overseas visitors, and sales hit a record high. "Impression West Lake" has also started a new journey towards international development from the original local tourism.
ምንጪ ሓሳብ: The performance is a live performance with the West Lake as the background. The cultural and artistic performance blending the East and the West is held on a square stage about 10cm below the water surface of the West Lake. The square stage and the window for urban cultural promotion became the main concept of my design.
ናይ ፕሮጀክት ግዜ: The project starts in Hangzhou in August 2020, in Hangzhou in February 2021 and will be presented in Hangzhou in April 2022.
ናይ ስርሒት ፍሰት: Combining stage works with colourful sound and light, combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Chinese and Western stages.