ዲዛይን Dragonpass ናይ ብራንድ መንነት ብ Mtc Brand Consultancy ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርግራፊክ· 2023

Dragonpass ናይ ብራንድ መንነት

ብ Mtc Brand Consultancy

ዓሚል: DragonPassCompanyLimited

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

50,704

ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #150900 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Dragonpass ናይ ብራንድ መንነት

ድራጎንፓስ ንኣገልግሎት ጥቕምታት ኣባልነትን መገሻን ዝህብ ትካል እተነድፈ ናይ ብራንድ መንነት እዩ። እቲ ሓድሽ ምልክት ኣሰር ስሒራዊ በትሪ ምስ መጀመርታ ፊደል D ብምውህሃድ፡ ብዙሓት ዓቐናት ዝሰግር ተንቀሳቓሲ ምልክት ይፈጥር። እቲ መበቆላዊ ቀይሕ ሕብራዊ ስርዓት ብሊላን ተወሰኽቲ ቃናታትን ተስፊሑ፡ ነቲ መንነት ዝያዳ ዘመናዊ ባህርይ ይህቦ። ሓገዝቲ ግራፊካት ኣብ ዝተፈላለዩ ኣጠቓቕማታት ተዓጻጻፍነት ይውስኹ። እቲ ዝቐለለ ስእላዊ ስርዓት ንዝኣረገ ኣርማ ብምትካእ፡ ዝያዳ ኣህጉራዊ ናይ ብራንድ ምስሊ ይድግፍ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Dragonpass ናይ ብራንድ መንነት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Dragonpass ናይ ብራንድ መንነት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Dragonpass ናይ ብራንድ መንነት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: As the world second largest and the No.1 Asia-Pacific membership benefit solutions service provider, DragonPass has encountered a new strategic transformation opportunity. However, its image has become traditional and aging over the past 17 years, requiring a brand image upgrade.This case uses global vision, diversity, vitality, and humanism as keywords. By redesigning the brand's symbols and extending graphics, activating the brand colors, it redefines and standardizes the DragonPass brand visual system.
መለለዪታት: VI reshape, travel, magician, color activation, interactivity
ናይ ምፍራይ ቴክኖሎጂ: Based on the brand personality of Magician, the design team used the concept of magical wand trace and combined it with the initial letter "D" of DragonPass for the design. The new logo of DragonPass is dynamic, with magical wand trace crossing multiple dimensions, symbolizing that DragonPass will always bring surprises to it’s clients and users.In addition, the design team built upon the original red-dominated visual identity by adding elegant and fashionable colors like purple, making DragonPass even more attractive.
ናይ ዲዛይን ብድሆ: The challenge in this case is to inherit and reshape the brand's original visual image, which must comply with the development of visual trends without completely deviating from the original impression. To achieve this, the design team refined and innovated elements based on DragonPass's original visual assets, aligning with the corporate culture and catering to popular aesthetic concepts. At the same time, they added a sense of freshness and appeal to the brand's visual image.
ምርምር: As a global intelligent travel service platform, DragonPass takes quality travel as the core, has built a member service system covering travel, health, living, entertainment and other lifestyle scenes. In the field of airport lounges providers, it has been ranked the first in Asia Pacific and the second in the world in the global service network.
ምንጪ ሓሳብ: The original brand identity of DragonPass was a dragon emblem, which is an element of Eastern culture. As a global enterprise originating from China, DragonPass should have greater cultural inclusivity, and its brand image needs a more internationalized revamp.The design team, through co-creation with the company's management team, refined a new inspiring mission for DragonPass: "Going For New Aspirations." They also used the Magician archetype from the brand personality model as the basis for the brand image design.
ናይ ፕሮጀክት ግዜ: The project began in Guangzhou in May 2022 and launched in Guangzhou in February 2023.
ናይ ስርሒት ፍሰት: The new VI reduces complexity and returns to a simple appeal, making it easier to be recognized and disseminated in all scenarios. It aligns with the global urban aesthetic trend, helping shape an international and upscale brand image while interpreting the concepts and visions of DragonPass.The auxiliary graphics have strong visual impact, adaptability, and flexibility, which enhance the overall visual effects. They also carry symbolic meanings such as "active", "enjoy", and "cheerful", serving as expressions of the brand's attitude and emotions.