ዲዛይን Taishun City ናይ ብራንድ መንነት ብ Zhejiang Gongshang University ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስግራፊክ· 2025
Taishun City ናይ ብራንድ መንነት
ብ Zhejiang Gongshang University
ዓሚል: Taishun County People's Government
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #152814 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Taishun City ናይ ብራንድ መንነት
ታይሹን ሲቲ ንሓደ ከተማ ተባሂሉ ዝተነደፈ ናይ ብራንድ መንነት እዩ። ሎጎ ካብ ኣስመታት ዝቖመ ኮይኑ ስም ናይቲ ከተማ ዝፈጥር፣ ዘመናዊን ጸቢብን ምልክት ዝምስል እዩ። ኣብ ውሽጢ ሎጎ ዘሎ ጻዕዳ ቀጠቕታ ከም ክፉት ቦታ ኮይኑ ዝተሓዘ እዩ፣ እቲ ቦታ ድማ ብዙሓት ናይ ከተማ ራእያዊ ምልክታት ክርኣዩሉ ዝኽእሉ እዩ። እቲ ምልክት ብለውጢ ኣስመታትን ቅርጻን ክቕየር ይኽእል፣ በዚ ኸኣ ኣብ ብዙሓት ኣገባባት ኣጠቓቕማ ጽንዓት ናይ ምልላይ ይሕዝ። ቅርጻዊ ፎርማታት (ቬክተር) ንሎጎ ካብ ናይ ስራሕ ካርድታት ክሳብ ናይ ደገ መግለጺ ብዝኾነ መጠን ክዓቢ ወይ ክንኪ ዘኽእሉ እዮም። ዝተሓተሙ ናይ ብራንድ ንብረታት ብዳግማይ ክጥቀሙን ብባዮ ክበሰሱን ዝኽእሉ ጽሑፋት ዝጠቕሙ እዮም።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Taishun City ናይ ብራንድ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Taishun City ናይ ብራንድ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Taishun City ናይ ብራንድ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
- ዓቐንን ማዕሸግን
- Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation). - መለለዪታት
- Culture, innovation, sustainability, inclusiveness,City Brand
- ናይ ምፍራይ ቴክኖሎጂ
- Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
- ናይ ዲዛይን ብድሆ
- City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
- ምርምር
- From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
- ምንጪ ሓሳብ
- In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
- ናይ ፕሮጀክት ግዜ
- The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
- ናይ ስርሒት ፍሰት
- In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
- ኣባላት ጋንታ
- Designer: Kan Zhao
- ናይ ስእሊ ክረዲት
- Designer: Zhao Kan
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
