ዲዛይን Transatlantic Innovation Week ቀንዲ ተግባር፦ ርክብ ፍጻመ ብ Stefan Maier-Wimmer ኣብ ናይ ውድድር ምድብ ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ሓጺን ሽልማት A' Design Award እዩ።
ሓጺንማስታወቂያ· 2024
Transatlantic Innovation Week ቀንዲ ተግባር፦ ርክብ ፍጻመ
ዓሚል: U.S. Konsulat München
ኣብ ምድብ ማስታወቂያ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #153141 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Transatlantic Innovation Week ቀንዲ ተግባር፦ ርክብ ፍጻመ
ጽሑፍ መጽሓፍ፦ እቲ ብኤምባሲ ኣመሪካን ኩሎም ሓሙሽተ ጀነራል ቆንስላታትን ዝተወደበ ትራንስኣትላንቲክ ሰሙን ምህዞ፡ ኣብ ጀርመናዊ-ኣመሪካዊ ሽርክነትን ሰፊሕ ናይ ምህዞ ሓይሉን ዘተኩር ብዙሕ-መዓልታዊ ፍጻመ እዩ። ኣብ ትሕቲ ናይዚ ዓመት ጭረሖ ‘ዘይተኣስረ ፈጠራዊ ብቕዓት’፡ ንመሻርኽቲ እቲ ፍጻመ ናይ ፍጻመ ትረይለር፡ መውረዲ ገጽን ምሉእ ናይ ማሕበራዊ መራኸቢ ብዙሓን መሳርሒ ስብስብን ተነዲፉ። እቲ ቀንዲ ምስሊ እቲ ፍጻመ ነቲ ጭረሖ ምስ ሓሳብ ሽርክነት ከም ኣገዳሲ መልእኽቲ ብምጥማር ይገልጾ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award
Transatlantic Innovation Week ቀንዲ ተግባር፦ ርክብ ፍጻመ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Transatlantic Innovation Week ቀንዲ ተግባር፦ ርክብ ፍጻመ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Transatlantic Innovation Week ቀንዲ ተግባር፦ ርክብ ፍጻመ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
- መለለዪታት
- Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
- ናይ ምፍራይ ቴክኖሎጂ
- The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
- ናይ ዲዛይን ብድሆ
- The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
- ምንጪ ሓሳብ
- Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
- ናይ ፕሮጀክት ግዜ
- The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
- ናይ ስርሒት ፍሰት
- The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
- ኣባላት ጋንታ
- Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
