ዲዛይን Unicorn Rebrand ርእይታዊ መንነት ብ Yating Liu ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንግራፊክ· 2024

Unicorn Rebrand ርእይታዊ መንነት

ብ Yating Liu

ዓሚል: Yating Liu

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #154412 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Unicorn Rebrand ርእይታዊ መንነት

ዲዛይነር ያቲንግ ሊዩ ናይ ኒው ዮርክ መክሲካዊ መግቢ ትራክ ብራንድ ብሙከራዊ ፕሮጀክት አሐድሶ። እቲ ዲዛይን ንመንእሰይ ተምሃሮ ንምስሓብ ደማቕቲ ሕብርታትን ባጅታትን ይጥቀም። ኣብቲ ሎጎ፡ "ዩኒ" ዩኒቨርሲቲ እናተመስለ፡ "ኮርን" ድማ ታኮስ ይውክል። እቲ ኣብ መንጎ መንእሰያት ተፈቲዉ ዝኾነ ዩኒኮርን ቴማ፡ ምስቲ ብራንድ ሰሙናዊ መእተዊ ሓደስቲ መኣዛታት ይምጣጠን። እቲ ሎጎ ንጥረ ነገራት ምስ ስፓኒሽ ሰዋስው ብፈጠራዊ መገዲ የወሃህድ። ናይ መኑ ዝርዝር እውን ምስ ኮለጅ ዝተኣሳሰሩ ቃላት የጠቓልል፡ ምስ መሰረት ብራንድ ዝተኣሳሰረ ሓደ ርእይታዊ ስርዓት የረጋግጽ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Unicorn Rebrand ርእይታዊ መንነት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Unicorn Rebrand ርእይታዊ መንነት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Unicorn Rebrand ርእይታዊ መንነት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
ዓቐንን ማዕሸግን: Loyalty card 90mm x 54mm
መለለዪታት: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
ናይ ምፍራይ ቴክኖሎጂ: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
ናይ ዲዛይን ብድሆ: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
ምርምር: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
ምንጪ ሓሳብ: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
ናይ ፕሮጀክት ግዜ: The project started in July 2021 and finished in September 2021 in Beijing, China.
ናይ ስርሒት ፍሰት: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.