Imoment ትሑት-አልኮል ወይን ተኸታታሊ ብ Hu Wan and Li Jianpeng

ዲዛይን Imoment ትሑት-አልኮል ወይን ተኸታታሊ ብ Hu Wan and Li Jianpeng ኣብ ናይ ውድድር ምድብ ንድፊ ምግቢ፣ መስተን ስነ-ጥበብ ኣሰራርሓ ምግብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስስነ-ጥበብ ኣሰራርሓ ምግቢ· 2024

Imoment ትሑት-አልኮል ወይን ተኸታታሊ

ብ Hu Wan and Li Jianpeng

ዓሚል: Netease Yanxuan Trading Co. Ltd

ኣብ ምድብ ስነ-ጥበብ ኣሰራርሓ ምግቢ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #154735 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Imoment ትሑት-አልኮል ወይን ተኸታታሊ

መንእሰያት ሸማምቲ ምዝንጋዕ፣ ሓጎስን ምስ ካልኦት ንምክፋልን ዘምጽእ ቀሊል ደምቃ ንምርካብ ትሑት-አልኮል መስተ ይጠማመቱ። imoment መስተ ክፈትሑ ከለዉ ናይ ገዛእ ርእሶም ህሞታት ብዝሓሸ ኣገባብ ንኽርድኡ ይሕግዞም፣ እቲ ቀንዲ መሸጢ ነጥቢ ናይ imoment ኣብ ዕዳጋ ምስ ብዙሓት ተመሳሰልቲ ፍርያት ክነፃፀር ከሎ ኣብቲ ትሑት-አልኮል ተኸታታሊ መስሕብ ዝኾኑ፣ ጽቡቓትን ዘይርሳዓትን ህሞታት ብዲዛይን ንምቕራብ ዘለዎ ተወፋይነት እዩ። ብምትሕዋስ ብዒታውን ኣካላውን ሰኽረት፣ እቲ ፍርያት ስሕታዊ ናይ ቀሊል መስኽረት ተመኩሮ የቕርብ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Imoment ትሑት-አልኮል ወይን ተኸታታሊ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Imoment ትሑት-አልኮል ወይን ተኸታታሊ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Imoment ትሑት-አልኮል ወይን ተኸታታሊ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
ዓቐንን ማዕሸግን: Available in multiple sizes and shapes
መለለዪታት: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
ናይ ምፍራይ ቴክኖሎጂ: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
ናይ ዲዛይን ብድሆ: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
ምርምር: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
ምንጪ ሓሳብ: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
ናይ ፕሮጀክት ግዜ: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
ናይ ስርሒት ፍሰት: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
ኣባላት ጋንታ: Hu Wan
Li Jianpeng
ናይ ስእሊ ክረዲት: Creator Hu Wan
Illustrator Li Jianpeng