Hand over Hand ናይ ብራንድ መንነት ብ Yiwen Zhang

ዲዛይን Hand over Hand ናይ ብራንድ መንነት ብ Yiwen Zhang ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስግራፊክ· 2024

Hand over Hand ናይ ብራንድ መንነት

ብ Yiwen Zhang

ዓሚል: Hand over Hand

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ንቁጽሪ #154975 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Hand over Hand ናይ ብራንድ መንነት

ኢድ ኣብ ልዕሊ ኢድ ንፍሉይ ትምህርታዊ ኣገልግሎት ንዘቕርብ ትካል እተፈጥረ ናይ ብራንድ መንነት እዩ። እዚ መንነት እዚ ቀጻልነትን መንነትን ንምዕቃብ ካብቲ ቀዳማይ ሎጎ እተወስዱ ብኢድ እተሳእሉ ኢድን መጽሓፍን ዝበሉ ኤለመንትታት ይሕዝ። ኣናሎግ ዝብሃል፡ ልኡማት ዓንኮራታትን ልዑል ኮንትራስት ዘለዎ ቅርጺ ፊደላትን ዘለዎ ዘመናዊ ዓይነት ፊደል፡ ንፈታውን ተቐራራብን ቃና ይድግፍ። ክቡባትን ትርብዒታዊ ቅርጽታትን ዝሓዙ ጭርቃታት፡ ንዞባውን ደሞግራፊያውን ብዙሕነት ዘንጸባርቕ ሚዛናዊ ኣቀማምጣ ይፈጥሩ። እዚ ስርዓት እዚ ኣብ ማሕበራዊ ሜድያ፡ ናይ ዌብ ገጻት፡ ኢ-መጽሓፍቲ፡ ናይ ደገ መወዓውዒ፡ መጽሔታት፡ ጥርዙምን ናይ ንግዲ ካርድታትን ይትግበር።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Hand over Hand ናይ ብራንድ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Hand over Hand ናይ ብራንድ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Hand over Hand ናይ ብራንድ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
ዓቐንን ማዕሸግን: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
መለለዪታት: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
ናይ ምፍራይ ቴክኖሎጂ: Adobe Creative Suite, Figma as the main development tool for this project.
ናይ ዲዛይን ብድሆ: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
ምርምር: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
ምንጪ ሓሳብ: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
ናይ ፕሮጀክት ግዜ: The project started in July 2023 and finished in Sep 2023, in New York.
ናይ ስርሒት ፍሰት: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
ኣባላት ጋንታ: Yiwen Zhang - Creative Director, Brand Designer, Content Creator