ዲዛይን Dreavita Mental Wellness ብራንዲንግ ብ Cansu Dagbagli Ferreira ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስግራፊክ· 2024
Dreavita Mental Wellness ብራንዲንግ
ዓሚል: Cansu Dagbagli Ferreira
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #158644 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Dreavita Mental Wellness ብራንዲንግ
ድሪያቪታ ምዕባሌ ዝፈልጥን ዝሓቖፈን ብራንድ ጥዕና እዩ። ርእይታዊ መለለዪኡ ስምዒታዊ፣ ኽብሪ ዝምልክትን ተጠንቃቐን ንኽኸውን ዝተመደበ ኮይኑ፣ ነቲ ዝሓቖፈ ባህሪ ናይቲ ብራንድ የንጸባርቕ። እቲ ሓሳብ ካብ ሓያል ተፈጥሮ ዝተወልደ ኮይኑ "ብቀላልነት ዝተነቓነቐ ጽንዓት" ይብሃል። ቅዲታት ተፈጥሮ ናብ ቀጻልነት፣ ሓይልን ዕብየትን ከም ዘመልክቱ፣ እቲ ብራንዲንግ ነዚኣቶም መልእኽትታት ብምርግጋጽን ቀሊል ዝኾነ ኣገባብ ዲዛይንን ከሕልፎም ይዓለም። ስእልታት ኣብ ቅዲታት ተፈጥሮ ዘተኮሩ ኮይኖም፣ ምድግጋምን ጽንዓትን ኣብ ህይወት ናብ ዓወት ከም ዘብጽሑ የርእዩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Dreavita Mental Wellness ብራንዲንግ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Dreavita Mental Wellness ብራንዲንግ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Dreavita Mental Wellness ብራንዲንግ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.
Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character. - ዓቐንን ማዕሸግን
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
- መለለዪታት
- wellness, mental, health, psychology, identity, inclusive, community, nature
- ናይ ምፍራይ ቴክኖሎጂ
- Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
- ናይ ዲዛይን ብድሆ
- The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
- ምርምር
- In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
- ምንጪ ሓሳብ
- The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
- ናይ ፕሮጀክት ግዜ
- 2 months, 2023, United States and France
- ናይ ስርሒት ፍሰት
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
