ዲዛይን The Imperial Patek Philippe ዘመተ ምሽያጥ ብ Phillips ኣብ ናይ ውድድር ምድብ ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርማስታወቂያ· 2024
The Imperial Patek Philippe ዘመተ ምሽያጥ
ብ Phillips
ዓሚል: Phillips
ኣብ ምድብ ማስታወቂያ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #160427 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ The Imperial Patek Philippe ዘመተ ምሽያጥ
ዓለምለኻዊ ብዙሕ-መራኸቢ-ብዙሓን ዘመተ ብፊሊፕስ ምስ ባክስን ሩሶን ብምትሕብባር፡ ሽያጥ ናይቲ ልሙድ ዘይኮነ ፓተክ ፊሊፕ ሰዓት ንምድልዳል፡ እቲ ቀደም ንኣይሲን ጊኦሮ ፑዪ፡ ኣብ መላእ ዓለም ብመወዳእታ ንጉስ ዝፍለጥ፡ ዝነበሮ፡ ዲዛይን ሎጎ፡ ሲነማዊ ትሬለር፡ ታሪኻዊ መጽናዕታዊ ቪድዮ፡ ካታሎግ፡ ከምኡ'ውን ኣብ ንዩዮርክ፡ ለንደን፡ ታይፔይ፡ ሲንጋፖርን ሆንግ ኮንግን ዝዓየ ዙርያ ርኢቶ ዘጠቓለለ፤ ነቲ ፍሉይ ታሪኽን መበገስን ናይቲ ሰዓት ናብ ህይወት ዘምጽእ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
The Imperial Patek Philippe ዘመተ ምሽያጥ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። The Imperial Patek Philippe ዘመተ ምሽያጥ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። The Imperial Patek Philippe ዘመተ ምሽያጥ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- On May 23, 2023 Phillips in Association with Bacs & Russo sold a Patek Philippe Ref. 96QL once belonging to Aisin-Gioro Puyi, the last Emperor of the Qing Dynasty, for HK$49 million/US$6.2 million in Hong Kong. Offered at auction were also artifacts, including a red paper fan. The global multimedia marketing campaign included a video trailer, viewings in New York, London, Taipei, Singapore and Hong Kong, a catalogue set; further, a video documentary telling the story of the friendship between Puyi and his Soviet interpreter to whom he gifted his watch, presented on a bespoke video tablet. The exhibition display featured a custom case with the watch appearing to be floating in space, turning around its axis, and a magnifying glass to appreciate the details of the watch dial.
- ዓቐንን ማዕሸግን
- As this project was a multimedia campaign, including print, digital, packaging and architectural components, the established branding needed to be scalable and applicable across all touch points of the campaign.
- መለለዪታት
- Patek Philippe, the last Emperor, Phillips, Phillips in Association with Bacs & Russo
- ናይ ምፍራይ ቴክኖሎጂ
- The striking red color accent was carried through all elements of the campaign: a grand catalogue design featuring a slip case, further a video tablet, both wrapped in red book cloth with red foil stamping of the logo. The custom exhibition space appeared as if entering a red lacquered box with the watch display case as centerpiece masterfully engineered by Dietlin, framed by video screens displaying the trailer on each side.
- ናይ ዲዛይን ብድሆ
- The task was to balance the historical context and provenance of the watch with a visually impactful campaign.
The production challenge was to make the watch appear floating with invisible support mechanism in the display case. A further challenge was to scale the global exhibition tour according to venue size and restrictions. The New York exhibition for example was the first stop of the tour and a far more open space. There, the stairs became a significant part of the exhibition experience with a long red carpet runner. The custom watch case wasn't ready yet at that time and another case alternative had to be found. - ምርምር
- The documentary film was the result of years of research including the authentication of the watch involving experts.
- ምንጪ ሓሳብ
- The story and provenance behind this watch is unique: the friendship between Puyi (the last emperor) and his Soviet interpreter to whom he gifted his Patek Philippe while in captivity. Phillips’ Marketing department developed a logo reminiscent of a movie title, drawing inspiration for the campaign trailer from Bertolucci's "The Last Emperor", which was incorporated into the global exhibition design on video screens. The striking red color accent was carried through all elements of the campaign, including catalogue design, video tablet, and custom exhibition space which was inspired by the Forbidden City.
- ናይ ፕሮጀክት ግዜ
- The global marketing campaign was realized in Spring 2023 with exhibitions of the watch in New York, London, Taipei, Singapore and Hong Kong.
- ናይ ስርሒት ፍሰት
- The interaction with the campaign was multifaceted: The global exhibition could be experienced in person with the Patek Philippe watch presented floating in a custom display case. The video documentary, in addition to being available for viewing online, was presented on a bespoke video tablet (Vpak) that appeared like a conventional book, however when opened, revealed a video screen that auto played.
- ፓተንታት
- Watch display case by Lekoni
- ኣባላት ጋንታ
- CMO: Amy Wexler
Creative Director: Martin Schott
Creative Director: Gertrude Wong
Creative Director: Mark Mayer
Creative Director: Arthur Touchot
Designer: Tirso Montan
Designer: Grace Neighbour
Production Manager: Ally Mintz
Production Manager: Chris Ward
Production Manager: Cherub Ng
Director, Trailer: Alan Williams, Imaginary Forces
Documentary Animation: Pastèque Productions
Documentary Production (Chicago): Converge Crew
Documentary Production (Hong Kong): AEM Productions Limited
Documentary Production (London): Thomas de Cruz Media
Documentary Editor: Richard Rogers
Catalogue Printer: CA Design
Video book: VPak
Exhibition Architect: Lekoni
Display case: Dietlin - ናይ ስእሊ ክረዲት
- Phillips
ስፖንሰር ዝተገብረ
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ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
