ናብ ትሕዝቶ ሕለፍ
Giao Hang Tiet Kiem ብራንድ ዲዛይን ብ M-N Associates

ዲዛይን Giao Hang Tiet Kiem ብራንድ ዲዛይን ብ M-N Associates ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ብሩር ሽልማት A' Design Award እዩ።


ብሩርግራፊክ· 2024

Giao Hang Tiet Kiem ብራንድ ዲዛይን

ብ M-N Associates

ዓሚል: M — N Associates

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

115,625

ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #161550 ሽልማት ኣረጋግጽ

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Giao Hang Tiet Kiem ብራንድ ዲዛይን

ናይ ጊያኦ ሃንግ ቲየት ኪየም (GHTK) ብራንድ ዲዛይን ለውጢ፡ ነቲ ቬትናማዊ ትራፊክን ባህልን ብሓቂ ይውክል። ብናይ ሞተርሳይክል ጎማታትን ናይ ጽበብ መንገድታት ካርታታትን ተነቓቒሑ፡ እቲ እተመሓየሸ ሎጎታይፕን ናይ ተኣማማኒ ስማይል ኣይኮንን፡ ብዲጂታላዊ ውህደት ሓጎስን ርግጸኛነትን የመሓላልፉ። እቲ እተንቀሳቐሰ ታይፖግራፊ፡ ነቲ ዳይናሚክ ጸዓት ናይ ቬትናም ከተማዊ መልክዓ-መሬት የንጸባርቕ፡ ኣብዚ ዲጂታላዊ ዘመን ምስ ናይ ከባቢ ተዓዘብቲ ንምትእስሳር ዝዓለመ። እዚ ምህዞ ኣገባብ፡ ባህላዊ ቅርስን ምዘመናውነትን የመዛዝን እሞ፡ ነቲ ባህሪ ናይቲ ህያው ከተማዊ ህይወት ቬትናም ይሓዝ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Giao Hang Tiet Kiem ብራንድ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Giao Hang Tiet Kiem ብራንድ ዲዛይን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Giao Hang Tiet Kiem ብራንድ ዲዛይን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት
Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
ዓቐንን ማዕሸግን
Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
መለለዪታት
branding, logistic, dynamic, vietnam, green, digital
ናይ ምፍራይ ቴክኖሎጂ
We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
ናይ ዲዛይን ብድሆ
GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
ምርምር
This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
ምንጪ ሓሳብ
Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
ናይ ፕሮጀክት ግዜ
The project was done within 6 months and was launched officially February 2024
ናይ ስርሒት ፍሰት
We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
ፓተንታት
© M — N Associates 2024, Vietnam
ኣባላት ጋንታ
Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh
ናይ ስእሊ ክረዲት
Photography by Wing Chan
© M — N Associates 2024, Vietnam
All right reserved

ስፖንሰር ዝተገብረ

ልዕሊ Designers.org ዳህሰስ

ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።

ጽቡቕ ዲዛይን ዓቢ ኣፍልጦ ይግብኦ

A' Design Award ንጽቡቕ ዲዛይን ዝወሃብ ኣህጉራዊ ብዳያኒት ዝግምገም ሽልማት እዩ። ኣብ A' Design Award ብምስታፍ ብብቕዓት ዝተመስረተ ኣፍልጦ ንምርካብ፣ ዝና፣ ክብርን ሓበሬታን ንስራሕካ ንምርካብ ዕድል ሓዝ። ስራሕካ ንA' Design Award ጠቐስ እሞ ንቕሉዕ ናይ A' Design Prize ተወዳደር።

ጠቐስ