ዲዛይን Nexus ቦታዊ ብራንድ ተመክሮ ብ Responsive Spaces ኣብ ናይ ውድድር ምድብ ንድፊ ኢንተርፌስ፣ ምትእስሳርን ተመኲሮ ተጠቃምን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ሓጺን ሽልማት A' Design Award እዩ።
ሓጺንኢንተርፌስ· 2025
Nexus ቦታዊ ብራንድ ተመክሮ
ዓሚል: DC Tower
ኣብ ምድብ ኢንተርፌስ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #162496 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Nexus ቦታዊ ብራንድ ተመክሮ
ኣብ ማእከላይ ቦታ ናይቲ ኣብ ኦስትሪያ ዝለዓለ ህንጻ፡ ዲሲ ታወር ናይ ቪየና፡ ርስፖንሲቭ ስፔይስስ ንዋጋታት ናይቲ ታወር ንምግማት ናይ ብራንድ ቦታ ፈጢሩ፡ ኔክሰስ ንምዕራፍ፡ ንምትእስሳርን እንደገና ንምትእስሳርን ቦታ የቕርብ። እዚ ናይ ሚድያ ትካል ዲጂታላዊ ሓበሬታ፡ ድምጺን ብርሃንን ተጠቒሙ ንጎብኚታት ብዓይኒ ዝመልአ ጉዕዞ ወሲዱ ምስ መንፈስ እቲ ህንጻ ብስምዒት የራኽቦም። ተወሳኺ ናይ ምንካይ ኢንተርፌስ ንኣእጋስቲ ኩሉ ብገዛእ ርእሶም ንኽፈልጡ የኽእሎም። እቲ ዲጂታላዊ ትሕዝቶ ክቐርብ እንከሎ፡ ብቀለም ዝተኮደን ብግዜ ዝተመዓራረየን ናይ ብርሃን ቅዲታት ንኽፍሊ ይጥሕሉ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award
Nexus ቦታዊ ብራንድ ተመክሮ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Nexus ቦታዊ ብራንድ ተመክሮ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Nexus ቦታዊ ብራንድ ተመክሮ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display. - ዓቐንን ማዕሸግን
- The room as the size of approximately 3 meters in width and 12 meters in length
- መለለዪታት
- Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
- ናይ ምፍራይ ቴክኖሎጂ
- A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors. - ናይ ዲዛይን ብድሆ
- The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information. - ምርምር
- No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
- ምንጪ ሓሳብ
- The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values. - ናይ ፕሮጀክት ግዜ
- The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
- ናይ ስርሒት ፍሰት
- The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
- ፓተንታት
- none
- ኣባላት ጋንታ
- Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil - ናይ ስእሊ ክረዲት
- Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder
Video (Link): Video & Audio: das narrativ
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ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
