Nong Li ናይ ቢራ መዐሸጊ ብ China Resources Snow Breweries

ዲዛይን Nong Li ናይ ቢራ መዐሸጊ ብ China Resources Snow Breweries ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ፕላቲኒም ሽልማት A' Design Award እዩ።

ፕላቲኒምማዕሸጊ· 2025

Nong Li ናይ ቢራ መዐሸጊ

ብ China Resources Snow Breweries

ዓሚል: China Resources Snow Breweries

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ፕላቲኒም ሽልማት A' Design Award

7,685,193

ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #163373 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Nong Li ናይ ቢራ መዐሸጊ

ኖንግ ሊ ካብ ያንግሻኦ ባህሊ ናይ ጥንታዊት ቻይና ተመስጦ ዝወሰደ ናይ ቢራ መዐሸጊ ዲዛይን እዩ። እቲ ጥርሙዝ ብቅርጺ ሽዋንግ ኤር ኒ ዩ ዝተሰርሐ ኮይኑ፡ እዚ ድማ ኣብቲ ቀዳማይ ባህሊ ከም መትሓዚ መስተ ዝጥቀሙሉ ዝነበሩ ብስእሊ ሳላማንደር ዓሳ ዝተዋደደ ናይ መሬት ዕትሮ እዩ። ጥበብ ስራሕ ጸሊም ዕትሮ ምስ ባህላዊ ቅርጺ ጥርሙዝ ተጠሚሩ ኣሎ፡ እቲ ጸሊም ሕብሪ ድማ ነቲ ቢራ ካብ ብርሃንን ለውጢ ሙቐትን ይከላኸለሉ። ጂኦመትሪካዊ ስእልታት ንዓይኒ ዝስሕብ ውበት ዝውስኹ ኮይኖም ጽኑዕ መትሓዚ እውን ይህቡ። እቲ መኽደኒ ኣርባዕተ ደረጃታት ናይ ጥንታዊ ቻይናዊ ስርዓት ምልዓል ብርጭቆ የርኢ፦ ምስትምቓር፡ ምቕራብ፡ ምምላስን ምትብባልን።

እቲ ኣፍልጦ

ብዛዕባ ናይ ፕላቲኒም ሽልማት A' Design Award

Nong Li ናይ ቢራ መዐሸጊ ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ እዩ፣ ብሓቂ ፍሉይ፣ ጽቡቕን ዘስደምምን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዝዓወቱ ፕላቲኒም ተኣምራት ፈጠራ እዮም፣ ንደረት ሓሳባዊ ፈጠራ ዝምስክሩ፣ ንዘይማዕረ ሞያዊነትን ጥበብን ዲዛይነራቶም ድማ የርእዩ። እዞም ዲዛይናት ንጽባቐ ዘመን ዝውስኑ፣ ንደሓንነት ሕብረተሰብ ዝሕግዙን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝድፍኡን ዝተፈልጡ ስራሕቲ ክኾኑ ይጽበዩ። Nong Li ናይ ቢራ መዐሸጊ ልዕሊ ንቡር ደረጃ ብልጫ የርኢ፣ ብጥቕሚን ብዕዳጋን ዘለዎ ባህርያቱ ድማ ብዘይ ጥርጥር ንዓለም ዝሓሸ ቦታ የገብራ። Nong Li ናይ ቢራ መዐሸጊ ድሌታት ዘበራብር፣ ዘተባብዕ፣ ዘሐጉስን ዓቢይ ሓጐስ ዘምጽእን ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ ስራሕ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
ዓቐንን ማዕሸግን: product dimensions, 355 mm x 355 mm x 120 mm
መለለዪታት: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
ናይ ምፍራይ ቴክኖሎጂ: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
ናይ ዲዛይን ብድሆ: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
ምርምር: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
ምንጪ ሓሳብ: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
ናይ ፕሮጀክት ግዜ: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
ናይ ስርሒት ፍሰት: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
ኣባላት ጋንታ: Qiguang Li, Celine Zhou, Yan Yang