TopolinoWorld ወፍሪ ምጅማር ፍርያት ብ Digital Panorama

ዲዛይን TopolinoWorld ወፍሪ ምጅማር ፍርያት ብ Digital Panorama ኣብ ናይ ውድድር ምድብ ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ወርቂ ሽልማት A' Design Award እዩ።

ወርቂማስታወቂያ· 2025

TopolinoWorld ወፍሪ ምጅማር ፍርያት

ብ Digital Panorama

ዓሚል: FIAT Turkiye

ኣብ ምድብ ማስታወቂያ ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #166839 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ TopolinoWorld ወፍሪ ምጅማር ፍርያት

ቶፖሊኖዎርልድ (TopolinoWorld) ብኮምፒዩተር እተፈጥረ ናይ ምስሊ ወፍሪ ኮይኑ፡ ንምጅማር ፍያት ቶፖሊኖ (Fiat Topolino) እተዳለወ እዩ። እዚ ወፍሪ ተኸታተልቲ ዝኾኑ ዝንቀሳቐሱ ንኣሽቱ ትርኢታት የቕርብ፡ ነፍሲ ወከፍ ትርኢት ድማ ሓደ ባህርይ ናይታ ተሽከርካሪት የጉልሕ፡ ንኣብነት ዳግማይ ምምላእ ሓይሊ፡ ቅልጣፈ፡ ንእሽቶ ዓቐንን ንኣከባቢ ዘይጎድእ ኣቀራርባን። እቶም ንኣሽቱ ትርኢታት ከም መጻወቲ ዝመስሉ ሃዋህዋት ኮይኖም እተቐረጹ ስለ ዝኾኑ፡ እቶም ባህርያት መሳጢን ብቐሊሉ ዝርድኡን ኮይኖም ይቕጽሉ። ኣብ ምፍራይ፡ ፕሮሲጀራል ሞደሊንግ (procedural modeling)፡ ናይ ቅጽበታዊ ግዜ ምቕራጽ ምስሊ (real time rendering)፡ ረይ ትሬሲንግ (ray tracing) ከምኡውን ብ4K ጽሬት ዝተሰርሐ ናይ 1:10 መጠን ስሚዩለሽን ተጠቒሙ እዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award

TopolinoWorld ወፍሪ ምጅማር ፍርያት ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። TopolinoWorld ወፍሪ ምጅማር ፍርያት ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። TopolinoWorld ወፍሪ ምጅማር ፍርያት ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Inspired by the functional, compact and fun spirit of the Fiat Topolino, we designed a creative visual world called ‘Topolino World’ using CGI techniques, where every feature - rechargeability, agility, compact design and eco-friendly approach - came to life in dynamic and fun miniature worlds. By telling each feature with special visuals and videos in this unique CGI universe, we reinforced the brand's story with an impressive and rich visual narrative.
ዓቐንን ማዕሸግን: Topolino World was created using CGI techniques with a 1:10 scale simulation to maintain real-world proportions. The project was developed in 4K resolution with physically based rendering for material accuracy. Ray tracing was used for realistic lighting and reflections, and animations followed a 60 FPS pipeline. Polygon reduction and procedural modeling ensured smooth digital platform performance.
መለለዪታት: CGI storytelling, miniature world, Fiat Topolino, digital brand experience, immersive design, real-time rendering, motion design, playful aesthetics, photorealistic animation, gamified marketing
ናይ ምፍራይ ቴክኖሎጂ: Topolino World was created using procedural modeling, real-time rendering, and physically based rendering to ensure high visual fidelity. Ray tracing was used for accurate light interactions, while motion blur and depth of field effects enhanced realism. The project followed a 1:10 scale simulation, optimizing polygon count for seamless animation. Using Blender, Cinema 4D, and Unreal Engine, we achieved a dynamic, immersive, and highly shareable digital experience.
ናይ ዲዛይን ብድሆ: The biggest challenge was balancing realism and playfulness in a CGI-driven miniature world while ensuring Fiat Topolino’s features remained clear. Maintaining scale accuracy and creating believable animations required extensive testing. Technological constraints, such as rendering efficiency and polygon optimization, were overcome using real-time rendering. The shift toward digital marketing influenced the design, ensuring it remained engaging, shareable, and innovative.
ምርምር: This project utilized design-driven research to explore how CGI storytelling enhances brand engagement. We analyzed successful digital campaigns and conducted focus groups to assess emotional impact. Using Blender, Cinema 4D, and Unreal Engine, we crafted an immersive, miniature world. Results showed higher engagement and recall, proving CGI's power in marketing. This approach boosts brand perception, shareability, and emotional connection in digital spaces.
ምንጪ ሓሳብ: While creating Topolino World, we were inspired by Fiat Topolino's fun and life-enhancing design. Thinking of it as a giant toy, we developed a creative approach that blends the themes of play and discovery. By animating every feature of the product in a miniature world, we emphasised the fun and dynamic aspects of Topolino. Thus, we offered viewers a digital experience that is both enjoyable and memorable.
ናይ ፕሮጀክት ግዜ: The Topolino World project started in January 2024 in Istanbul, Turkey, and was completed in April 2024. The project was officially published on September 19, 2024, and presented across various digital platforms. Developed as a CGI-based visual universe, it utilized advanced rendering and animation techniques to effectively showcase the key features of the Fiat Topolino in an engaging and visually immersive manner.
ናይ ስርሒት ፍሰት: Topolino World is a playful digital universe where the Fiat Topolino’s key features "compact size, agility, and eco-friendliness" come to life in miniature, animated scenes. Each scene is designed like a toy-like world, making the product feel fun, accessible, and dynamic. By blending seamless animations and rich visuals, we create an engaging experience that makes Fiat Topolino’s advantages easy to understand, memorable, and shareable on digital platforms.
ኣባላት ጋንታ: Creative Director Erkan Kaya
Creative Director İlker Daglı
Account Supervisor Merve Yazıcı
CGI Artist Umut Ucar
CGI Artist Enes Yurdakul