Rebrand Next ቀዳማይ ተግባር፡ ብራንዲንግ ብ Eluan Araujo

ዲዛይን Rebrand Next ቀዳማይ ተግባር፡ ብራንዲንግ ብ Eluan Araujo ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2026 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስግራፊክ· 2026

Rebrand Next ቀዳማይ ተግባር፡ ብራንዲንግ

ብ Eluan Araujo

ዓሚል: Ash Studio

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

14,435

ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #167125 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Rebrand Next ቀዳማይ ተግባር፡ ብራንዲንግ

እዚ ፕሮጀክት ኣብ ሓደ ሓባራዊ ትካላዊ ኩነታት ኣብ መንጎ ዝተፈላለዩ ወለዶታት ንዘሎ ሓቢርካ ምንባርን ቀጻልነትን ንምውካል ዝተነደፈ ስርዓተ ዕይነታዊ መንነት የቕርብ። እቲ ሓሳብ ኣብ ንጹርን ሞዱላርን ጆኦሜትሪያዊ ኣቃውማ ዝተመስረተ ኮይኑ፡ ዕይነታዊ ወጥነት ኣብ ዝሕሉ መልክዑ ተዓጻጻፊ ኣተገባብራ የኽእል። እቲ ምልክት ስነ-ቅርጻዊ ቅልልነት ምስ ምልክታዊ ዕምቆት የጣምር፡ ኣብ ብዙሓት ቅርጻታትን ተዓዘብትን ንኽመዓራረ ይፈቅድ። ውጽኢቱ ኣብ መንጎ ዘመናዊ ኣገላልጻን ባህልን ሚዛን ንዘድልዮም ከባቢታት ዝሰማማዕ ጽኑዕን ተግባራውን መንነት እዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Rebrand Next ቀዳማይ ተግባር፡ ብራንዲንግ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Rebrand Next ቀዳማይ ተግባር፡ ብራንዲንግ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Rebrand Next ቀዳማይ ተግባር፡ ብራንዲንግ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
ዓቐንን ማዕሸግን: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
መለለዪታት: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
ናይ ምፍራይ ቴክኖሎጂ: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
ናይ ዲዛይን ብድሆ: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
ምርምር: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
ምንጪ ሓሳብ: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
ናይ ፕሮጀክት ግዜ: The project was developed between March and April 2024 in Curitiba, Brazil.
ናይ ስርሒት ፍሰት: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.