ዲዛይን Diageo Travel Retail ናይ ችርቻሮ ውሽጣዊ ንድፊ ብ L'Atelier Five Ltd. ኣብ ናይ ውድድር ምድብ ንድፊ ውሽጣዊ ቦታን ምርኢትን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስውሽጣዊ· 2025
Diageo Travel Retail ናይ ችርቻሮ ውሽጣዊ ንድፊ
ዓሚል: L'Atelier Five Ltd
ኣብ ምድብ ውሽጣዊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #167830 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Diageo Travel Retail ናይ ችርቻሮ ውሽጣዊ ንድፊ
ዲያጂዮ ትራቨል ሪተይል ኣብ ውሽጢ ድኳን ዝርከብ ውሽጣዊ ንድፊ ኮይኑ፡ ንዕድጊ ናይቲ ቅንጡው ተርሚናል ናይ ኢንቾን ኣህጉራዊ መዓርፎ ነፈርቲ ኣብ ሶል ተባሂሉ ዝተነድፈ እዩ። እቲ ድኳን 40.12 ትርብዒት ሜትሮ ስፍሓት ዘለዎ ኮይኑ፡ 2.7 ሜትሮ ቁመት ዘለወን መንደቓት ኣለዋኦ። ካብ ተርሞፎርምድ ኮርያን ዝተሰርሓ ቅርጻዊ መንደቓት፡ ነቲ ናይ ፈሳሲ ዝቐርጾ እምኒ ዝብል ሓሳብ ብምስዓብ፡ ብልስሉስ መገዲ ኣብ ውሽጢቲ ቦታ ይጠውያ። ብዙሓት ነዳፍ ዘለዎ ሜታል፡ ብፍላይ ዝተሰርሑ ናይ ምርኢት ዩኒታት፡ ከምኡ'ውን ብትእዛዝ ዝተሰርሐ ኣቕሑ ነቲ ውሽጣዊ ንድፊ የማልኦ። እቲ ጠውዩ ዝቐነዐ ኣቀማምጣ ንበጻሕቲ ኣብ ውሽጢ ሓደ ህዱእን ሓድነት ዘለዎን ኩነታት፡ ብዙሓት ናይ ዊስኪ ብራንድታት ዘቕርብ መስመር ብምምራሕ የመሓላልፎም።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Diageo Travel Retail ናይ ችርቻሮ ውሽጣዊ ንድፊ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Diageo Travel Retail ናይ ችርቻሮ ውሽጣዊ ንድፊ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Diageo Travel Retail ናይ ችርቻሮ ውሽጣዊ ንድፊ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
- ዓቐንን ማዕሸግን
- 40.12 meter square
2.7M tall walls - መለለዪታት
- Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
- ናይ ምፍራይ ቴክኖሎጂ
- Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces - ናይ ዲዛይን ብድሆ
- While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail. - ምርምር
- The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself. - ምንጪ ሓሳብ
- Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
- ናይ ፕሮጀክት ግዜ
- 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months - ናይ ስርሒት ፍሰት
- As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
- ፓተንታት
- Diageo Scotland Ltd
- ኣባላት ጋንታ
- L’Atelier Five Ltd. and Diageo Scotland Ltd.
- ናይ ስእሊ ክረዲት
- L’Atelier Five Ltd. and Diageo Scotland Ltd.
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
