ዲዛይን Namuh Investment Rebranding ናይ ብራንድ መንነት ዲዛይን ብ LMNT Company ኣብ ናይ ውድድር ምድብ ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስማስታወቂያ· 2025
Namuh Investment Rebranding ናይ ብራንድ መንነት ዲዛይን
ዓሚል: LMNT Company
ኣብ ምድብ ማስታወቂያ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #170399 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Namuh Investment Rebranding ናይ ብራንድ መንነት ዲዛይን
ናሙህ ኢንቨስትመንት ዳግመ-ብራንድ ምግባር ንወለዶ ሚለንየልስን ጀነረሽን ዘድን ዘተኮረ ናይ ኢንቨስትመንት መድረኽ ዝተሰርሐ ናይ ብራንድ መንነት ዲዛይን እዩ። እዚ ዳግመ-ብራንድ ምግባር ነቲ መድረኽ ካብ ግብይት ካፒታል ንላዕሊ ናብ ውልቃዊ ዕቤት ብመንገዲ ኢንቨስትመንት ይመርሖ። ኣብ ምስሊ ማዕጾ ዝተመስረተ ስርዓተ-ዲዛይን ንሓደሽቲ ኣጋጣሚታት ዜመልክት ኮይኑ፡ ኣብ ኩሎም ኣገደስቲ ናይ ዓማዊል ርክባት ብቐጻልነት ይትግበር። ምናባዊ ስእልታት ንኢንቨስትመንት ከም ቀሊልን ተበጻሕን ነገር ገይሮም የቕርብዎ። ሓሳብ "ዴይሊ ሺፍት" ድማ ናይ መዓልታዊ ወጻኢታት ናብ መጻኢ ዝጥምት ኢንቨስትመንት ንክቕየር የተባብዕ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Namuh Investment Rebranding ናይ ብራንድ መንነት ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Namuh Investment Rebranding ናይ ብራንድ መንነት ዲዛይን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Namuh Investment Rebranding ናይ ብራንድ መንነት ዲዛይን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
- ዓቐንን ማዕሸግን
- The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
- መለለዪታት
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
- ናይ ምፍራይ ቴክኖሎጂ
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
- ናይ ዲዛይን ብድሆ
- Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
- ምርምር
- Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
- ምንጪ ሓሳብ
- Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
- ናይ ፕሮጀክት ግዜ
- Seoul, Republic of Korea
- ናይ ስርሒት ፍሰት
- The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
- ፓተንታት
- ⓒ2024. LMNT all rights reserved.
- ኣባላት ጋንታ
- Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo - ናይ ስእሊ ክረዲት
- Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
