Zona ቅርጸ-ምልክትን ምዕሻግን ብ Cansu Dagbagli Ferreira

ዲዛይን Zona ቅርጸ-ምልክትን ምዕሻግን ብ Cansu Dagbagli Ferreira ኣብ ናይ ውድድር ምድብ ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2026 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርማስታወቂያ· 2026

Zona ቅርጸ-ምልክትን ምዕሻግን

ብ Cansu Dagbagli Ferreira

ዓሚል: Cansu Ferreira

ኣብ ምድብ ማስታወቂያ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ንቁጽሪ #181114 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Zona ቅርጸ-ምልክትን ምዕሻግን

ዞና እታ ቀዳመይቲ ናይ ኣንጎላ ሃርድ ሰልትዘር ኮይና፡ ካብ ናይ ሁዋምቦ ዓይኒ ማያትን ካብ ወንዝ ኦካቫንጎን ዝተበገሰ ናይ ምልክት መንነት ብምሓዝ ናይ ከባቢ ውርሻ ምስ ዘመናዊ ጽባቐ ተራኽብ። እቲ ዲዛይን ኣብ ዘመናዊን ብዱልን ጽባቐ ዘተኮረ ኮይኑ፡ ሞኖክሮማቲክ ካብ ፍረ ዝመንቀሎም ቀለማትን ጂኦሜትራዊ ምልክታትን ብምጥቃም ኣቓልቦ ይስሕብ። ብፍሉይ ዝተዳለወ ሎጎታይፕ ሕቡእ ናይ ማይ ምንፋጭ ዘጠቓልል ኮይኑ፡ ንመንፈስ ህይወትን ንውሕጅ ወንዛትን ይውክል። ዞና ብርቱዓት ቀለማት ምስ ጽሩይን ኣብ ጻዕዳ ዝተመስረተን ኣቀማምጣ ብምጥማር፡ ሓድሽን ኣበራታዕን ናይ ዕይነ ተመክሮ ብምሃብ፡ ብመንእሰያውን ዲዛይን ዝመርሕ ራእይን ኣቢሉ ንመበቆሉ የኽብር።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Zona ቅርጸ-ምልክትን ምዕሻግን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Zona ቅርጸ-ምልክትን ምዕሻግን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Zona ቅርጸ-ምልክትን ምዕሻግን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
ዓቐንን ማዕሸግን: Aluminium 330 ml drink cans
መለለዪታት: drink, alcohol, colorful, cocktail, angola, fruits
ናይ ምፍራይ ቴክኖሎጂ: Design printed directly on the cans with Pantone system inks.
ናይ ዲዛይን ብድሆ: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
ምርምር: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
ምንጪ ሓሳብ: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
ናይ ፕሮጀክት ግዜ: 6 months, Angola, USA and France
ናይ ስርሒት ፍሰት: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.