ዲዛይን Lao Huotang ናይ ብራንድ መንነት ብ Bi Cheng Zhong ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2026 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስግራፊክ· 2026
Lao Huotang ናይ ብራንድ መንነት
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #181844 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Lao Huotang ናይ ብራንድ መንነት
ላኦ ሁኦ ታንግ ኣብ ታይዋን ንዝርከብ ቤት መግቢ ሆት ፖት ዝተዳለወ ናይ ብራንድ መንነት እዩ። እቲ ሎጎ ብሓንቲ ኢድ ዝተታሕዘ ናይ ብረት ድስቲ የርኢ፡ ምስኡ ድማ ቀስ ኢሉ ምፍላሕ ዘመልክት ዝድይብ መስመር ትኪ ኣለዎ። እቶም ናይ ቻይና ፊደላት ብቕርጺ ሃልሃልታ ዝመስሉ ናይ ብሩሽ ስሕበታት ዝተሳእሉ ኮይኖም ምስ ዘመናዊ ስነ-ፊደል (ታይፖግራፊ) ተጻሚዶም ኣለዉ። እቲ ናይ ሕብሪ ኣመራርጻ ዝፈልሕ ቀይሕ፡ ብርቱኳናዊ ቀይሕ፡ ናይ ሕጡብ ቀይሕን ውዑይ ቤዥን ብተኸታታሊ ብምድላብ፡ ንዓይኒ ካብ እቶን ናብ ጣውላ ይመርሕ። ንጹርነት ንምምሕያሽ ንሎጎን ንጽሑፍን ጻዕዳ ሕብሪ ተጠቒሙ ኣሎ። እዚ መንነት እዚ ኣብ ምልክታት፡ ዝርዝር መግቢ (መኑ)፡ ናይ ንግዲ ካርድታትን ዝተሓትሙ ጽሑፋትን ተተግቢሩ ኣሎ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Lao Huotang ናይ ብራንድ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Lao Huotang ናይ ብራንድ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Lao Huotang ናይ ብራንድ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The logo shows a cast iron pot held by a single hand, symbolizing the artisan's careful control and devotion to slow-cooked broth. Steam rising from the lid evokes simmering charm. The Chinese characters of 'Lao Huo Tang' feature brushstroke flames, reflecting the stove's flicker, paired with modern typography for professionalism and approachability. This cohesive identity spans signage, menus, business cards, and DM materials.
- ዓቐንን ማዕሸግን
- The project required rebuilding brand identity and spatial perception on an existing operational base. Visual design had to adapt to limitations such as signage not extending to the second floor. Instead, the designer enhanced visibility with strategic color use and lightbox signage. Brand elements were incorporated into placemats, soup ladles, and sauce dishes-transforming every detail into a statement of culinary discernment.
- መለለዪታት
- Hot pot, Cantonese soup, cast iron pot, flame, warm color palette, rebranding
- ናይ ምፍራይ ቴክኖሎጂ
- The visual palette centers on red (C34M100Y100K0), representing boiling broth and the passion of craftsmanship. It is complemented by saturated orange-red (C0M73Y92K0), brick red (C34M54Y80K0), and warm beige (C5M32Y18K0), forming a gradient from fire to table. White is used in the logo and typography to enhance clarity and modernity. Applications on red backgrounds, menu covers, and digital media enhance recognizability. Materials include matte foil stamping and spot UV finish, aligning with the brand's 'refined within affordability' philosophy.
- ናይ ዲዛይን ብድሆ
- The main challenge was the site's physical limits and repositioning the brand. With a low storefront ceiling, vertical signage was impossible, so recognizability relied on a vivid red lightbox and precise color system. Simultaneously, the design needed to convey the artisanal, slow-simmered identity within a space historically perceived as a budget hot pot chain, elevating the brand without expanding its physical footprint.
- ምርምር
- The redesign transforms hot pot dining perception by making flavor layering visually expressive, centering the identity on the cast iron pot and artisan hand. Swirling steam evokes slow simmering, while flame-inspired typography animates 'LAO HUO TaNG.' A palette of boiling red, brick, and warm beige evokes heat from stove to table. The refreshed identity feels 'adorable yet professional,' boosting recognition, social sharing, and establishing a new classic within Taiwanese hot pot culture.
- ምንጪ ሓሳብ
- In Taiwan's competitive hot pot market, Lao Huo Tang emphasizes 'broth as the protagonist,' rooted in Hong Kong and Macau Cantonese soup traditions. The brand revamp challenges low-cost hot pot stereotypes, highlighting the sincerity of slow cooking. The designer crafted a visual identity that conveys depth and layered flavor, blending tradition with innovation to establish a distinctive, atmospheric presence within Taiwan's hot pot industry.
- ናይ ፕሮጀክት ግዜ
- The project finished in July 2021 in Taiwan.
- ናይ ስርሒት ፍሰት
- Following its launch, the brand's refreshed look drew attention from both loyal and new customers. The design was praised as 'adorable yet professional,' memorable, and full of sincerity. Customers noted that every detail-from the red visual theme to the white logo-reflected thoughtful design. The owner shared that many guests photographed and shared the restaurant on social media, commenting that it 'understands both soup and design.' The result: affordable, yet anything but ordinary-truly classic.'
- ኣባላት ጋንታ
- BI-CHENG ZHONG
- ናይ ስእሊ ክረዲት
- Amazing Design
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
