Nextgen Sme ቀንዲ ተግባር፦ ፊጂታላዊ ናይ ዓሚል ኦንቦርዲንግ ተመክሮ ብ Akbank Service Design Team

ዲዛይን Nextgen Sme ቀንዲ ተግባር፦ ፊጂታላዊ ናይ ዓሚል ኦንቦርዲንግ ተመክሮ ብ Akbank Service Design Team ኣብ ናይ ውድድር ምድብ ሜታ፣ ስትራተጂካውን ንድፊ ኣገልግሎትን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2026 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርኣገልግሎት· 2026

Nextgen Sme ቀንዲ ተግባር፦ ፊጂታላዊ ናይ ዓሚል ኦንቦርዲንግ ተመክሮ

ብ Akbank Service Design Team

ዓሚል: Akbank T.a.Ş

ኣብ ምድብ ኣገልግሎት ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ንቁጽሪ #181933 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Nextgen Sme ቀንዲ ተግባር፦ ፊጂታላዊ ናይ ዓሚል ኦንቦርዲንግ ተመክሮ

ናይ መጽሓፍ ጽሑፍ፦ ዲጂታላዊ ኣገልግሎት ዓማዊልን ዝተፈላለዩ ፍርያትን ብ Akbank Service Design Team ኣብ ሓደ መድረኽ ተዋሂዶም፡ ብፊጂታላዊ ኣቀራርባ ካብ ጨንፈራት ወጻኢ ንምብጻሕ የኽእሉ። ካብ ተወዳደርቲ ብዝተፈልየ መገዲ፡ ዝተበጀዉ ብዙሓት-ፍርያት ጥርዝታት ኣብ ሓደ ውሕዝ ይቐርቡ፡ በዚ ኸኣ ክሳብ 7 ፍርያት ዲጂታላዊ ምንቅስቓስ ይከኣል። ወረቐትን ኣካላዊ ህላወን ብዲጂታላዊ ናይ ውዕል ምጽዳቕ ይእለ፡ እዚ ኸኣ ከም ቀዳማይ ነጥቢ ናይ ሞባይል ኣጠቓቕማ ምህዞ ተባሂሉ ይቐርብ። ናይ ዓሚል ዝምድና ዕምቆትን ናይ ሽያጥ ብቕዓትን ንምዕባይ ብሽልማት ዝምርኮስ ናይ ሽያጥ ሞዴል ይትግበር።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Nextgen Sme ቀንዲ ተግባር፦ ፊጂታላዊ ናይ ዓሚል ኦንቦርዲንግ ተመክሮ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Nextgen Sme ቀንዲ ተግባር፦ ፊጂታላዊ ናይ ዓሚል ኦንቦርዲንግ ተመክሮ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Nextgen Sme ቀንዲ ተግባር፦ ፊጂታላዊ ናይ ዓሚል ኦንቦርዲንግ ተመክሮ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: We integrate customer digitization and diverse products on one platform with a "phygital" approach for access outside branches. Unlike competitors, we offer personalized multi-product bundles in a single flow, enabling activation of up to 7 products digitally. Our "first point of mobile use" innovation eliminates paper and physical presence through digital contract approvals. We employ a reward-based sales model to increase both customer relationship depth and sales efficiency.
ዓቐንን ማዕሸግን: Based on the insights we gained from the research, we prepared wireframes and prototypes, designed an end to end, simple, functional, sales-focused, and user-friendly interface that aligns with Akbank's design language. Also, we worked with the goal of an understandable and guiding language and established a tone of voice. The design turns complex multi-product banking processes into a streamlined, easy-to-use and coordinated experience.
መለለዪታት: #E2EZeroBasedDesign #E2EServiceAndExperienceDesign #HolisticSMEBanking #NextGenBankingSolution
ናይ ምፍራይ ቴክኖሎጂ: The experience was shaped through research with approximately 300 SME customers and relationship managers, supported by more than 20 workshops and 3,000 feedback points. These insights showed that SMEs and RMs needed faster, clearer and more integrated onboarding and sales processes. The interface therefore uses guided flows, progressive disclosure and a clear visual hierarchy to support multi-product decisions within a single journey.
ናይ ዲዛይን ብድሆ: The main challenge was simplifying complex and regulation-driven banking processes without losing trust or compliance. The service needed to balance automation with human support, while working consistently across branch, mobile, and out-of-branch contexts. Another challenge was ensuring adoption by both SMEs and relationship managers with different levels of digital maturity, while aligning multiple internal teams around a shared service vision.
ምርምር: The research aimed to understand how SMEs and relationship managers experience onboarding and product sales in daily banking operations. The main goal was to reduce complexity while enabling faster and more confident decision-making. The study combined interviews, workshops, journey reviews, and feedback analysis with over 300 SME customers and relationship managers. The findings highlighted fragmented processes and high workload. These insights directly shaped a phygital service model that improved efficiency, clarity, and real business outcomes.
ምንጪ ሓሳብ: Our mission is to revolutionize SME banking by merging digital speed with human-centric service. SMEs face economic and bureaucratic challenges, so created a phygital ecosystem that integrates digitization and product diversity. By making banking a proactive partner, SMEs gain a competitive edge and lower costs through efficient, automated processes. Available on while our customers need us and providing solutions with paperless, automated flows with E2E digital integrated solutions.
ናይ ፕሮጀክት ግዜ: The design of project started in February 2023 and finished in August 2023 in Turkey, and was realised in January 2025.
ፓተንታት: Copyrights belong to Akbank T.A.Ş, 2026.
ኣባላት ጋንታ: Service Design and Process Development Team, Staff Channel Design Team
ናይ ስእሊ ክረዲት: Image #1: Illustrator, Akbank Design Studio, 2026.
Image #2: Illustrator, Akbank Design Studio, 2026.
Image #3: Illustrator, Akbank Design Studio, 2026.
Image #4: Illustrator, Akbank Design Studio, 2026.