ዲዛይን Feral Horses Brand Identity ትካላዊ መንነት ብ Emanuele Grittini ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2018 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርግራፊክ· 2018

Feral Horses Brand Identity ትካላዊ መንነት

ብ Emanuele Grittini

ዓሚል: Feral Horses

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

41,423

ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #65397 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Feral Horses Brand Identity ትካላዊ መንነት

ናይ Feral Horses ብራንድ መንነት ንሓደ ኩባንያ ኣብ ዘመናዊ ስነ-ጥበብ ወፍሪ ዘተኮረ ስራሕ ዝሰርሕ ዝተዳለወ ትካላዊ መንነት እዩ። እዚ መንነት እዚ ንሰለስተ ተሓቢርቲ ተዓዘብቲ ይዛረብ፦ ፈተውቲ ስነ-ጥበብ፡ ሞያውያን ነጋዶ፡ ከምኡውን ህርኩታት ኣዝዮም ዝደልዩ ዓወት ዘለዎም ሰባት። ሓደ ንጹር ስእላዊ ምልክት (ፒክቶግራም) ነቲ ስነ-ጥበባውን ፋይናንሳውን ገጽ እቲ ብራንድ ብሓባር የራኽቦ። እቲ ሎጎን ዝተፈላለዩ ስሪታቱን ብትኽክል ናይ ፒክሰል ደረጃ ዝተነደፉ ኮይኖም፡ እቲ ምልክት ንጹርን ተለለይን ኮይኑ ንኽነብር ገይሮም። ሕብርታት ብስርዓት ፓንቶን ተመዚኖም ድሕሪኡ ናብ sRGB ከምኡውን CMYK ተቐይሮም እዮም። እቶም ዝተመርጹ ኣገባባት ፊደላት (ፎንትታት) ኣብ ሕትመትን ኣብ ስክሪንን ብጽቡቕ ዝሰርሑ እዮም።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Feral Horses Brand Identity ትካላዊ መንነት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Feral Horses Brand Identity ትካላዊ መንነት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Feral Horses Brand Identity ትካላዊ መንነት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.
ዓቐንን ማዕሸግን: All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
መለለዪታት: art, investment, economy, financial, artist, artwork,
ናይ ምፍራይ ቴክኖሎጂ: For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
ናይ ዲዛይን ብድሆ: The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
ምርምር: The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
ምንጪ ሓሳብ: The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
ናይ ፕሮጀክት ግዜ: The project started in October 2016 in Milan and finished in january 2017 in Milan.
ናይ ስርሒት ፍሰት: The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.