InterBrasil Logotype Redesign ዳግመ-ምድራት መንነት ብራንድ ብ Mateus Matos Montenegro

ዲዛይን InterBrasil Logotype Redesign ዳግመ-ምድራት መንነት ብራንድ ብ Mateus Matos Montenegro ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርግራፊክ· 2020

InterBrasil Logotype Redesign ዳግመ-ምድራት መንነት ብራንድ

ብ Mateus Matos Montenegro

ዓሚል: InterBrasil

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ንቁጽሪ #86886 ሽልማት ኣረጋግጽ

ፖርትፎልዮ ርኣዩ ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ InterBrasil Logotype Redesign ዳግመ-ምድራት መንነት ብራንድ

ምንጪ ዳግመ-ሓሳብን ዳግመ-ምድራትን ናይቲ ብራንድ፡ ለውጥታት ዘመናውነትን ውህደትን ኣብ ባህሊ ናይታ ትካል ነበሩ። ምድራት ናይቲ ልቢ ካብቲ ብራንድ ወጻኢ ክቕጽል ኣይከኣለን፡ ሽርክነት ኣብ ውሽጢ ምስ ሰራሕተኛታት ከምኡውን ምስ ዓማዊል ዘተባብዕ። ውህዱ ምሕዝነት ኣብ መንጎ ረብሓታት፡ ተወፋይነትን ጽሬት ኣገልግሎትን። ካብ ቅርጺ ክሳዕ ሕብርታት፡ እቲ ሓድሽ ዲዛይን ነቲ ልቢ ኣብ B ን ነቲ ናይ ጥዕና መስቀል ኣብ T ን ኣውሃሂዱ። እተን ክልተ ቃላት ኣብ ማእከል ተጸምበራ ነቲ ሎጎ ከም ሓደ ቃል፡ ሓደ ምልክት ገይርወን፡ ነቲ R ን B ን ኣብቲ ልቢ ብምውህሃድ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

InterBrasil Logotype Redesign ዳግመ-ምድራት መንነት ብራንድ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። InterBrasil Logotype Redesign ዳግመ-ምድራት መንነት ብራንድ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። InterBrasil Logotype Redesign ዳግመ-ምድራት መንነት ብራንድ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
ዓቐንን ማዕሸግን: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
መለለዪታት: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
ናይ ምፍራይ ቴክኖሎጂ: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
ናይ ዲዛይን ብድሆ: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
ምርምር: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
ምንጪ ሓሳብ: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
ናይ ፕሮጀክት ግዜ: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
ናይ ስርሒት ፍሰት: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
ኣባላት ጋንታ: Mateus Matos Montenegro