ናብ ትሕዝቶ ሕለፍ
Capsules of Wonder Introductory Passageway ብ Hong Kong Trade Development Council

ዲዛይን Capsules of Wonder Introductory Passageway ብ Hong Kong Trade Development Council ኣብ ናይ ውድድር ምድብ ንድፊ ፍጻመን ኩነትን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ነሓስ ሽልማት A' Design Award እዩ።


ነሓስፍጻመ· 2020

Capsules of Wonder Introductory Passageway

ብ Hong Kong Trade Development Council

ዓሚል: Hong Kong Trade Development Council

ኣብ ምድብ ፍጻመ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #90049 ሽልማት ኣረጋግጽ

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Capsules of Wonder Introductory Passageway

ካፕስዩልስ ኦፍ ወንደር ኣብ ሆንግ ኮንግ ንዝርከብ ኣደራሽ ናይ ሰዓት ትርኢት ዝተዳለወ መእተዊ መንገዲ እዩ። እዚ 1800 ትርብዒት ሜትሮ ዝስፍሓቱ ቦታ፣ ንበጻሕቲ ቅድሚ 140 ዓለምለኻዊ ናይ ሰዓት ብራንዳት ምርኣዮም ዝቕበል እዩ። ሸ�ሓጎናዊ ቅርጺ ዘለዎ ደገ፣ ብ LED ስክሪን ዝተሰነየ፣ ናብ 45 ሜትሮ ንውሓት ከምኡውን 6 ሜትሮ ቁመት ዘለዎ መንገዲ ይመርሕ። ክፉት ክፍሊ ንመድረኽ ናይ ፍርያት ትርኢታት፣ ሰሚናራትን ኣቐባብላታትን ዝሓዘ ኣለዎ። ኣርባዕተ ሸዓጎናዊ ደገታት ናብ ዝተፈላለየ ጭብጢ ዘለዎም ዞባታት ይኸፍቱ፣ እዚኦም ድማ ኣርክቲክ ሪትሪት፣ ኣኳ ፖድ፣ ቦታኒክ ላብን ታይም ኦብሰርቫተሪን ተባሂሎም ዝጸውዑ እዮም። መንደቓት ብዳግም ጥቕም ዝኽእሉ ኣሉምንየም ስርዓታት ተሰርሑ፣ ብዝተዘርገሐ ቫይኒል ብራንት ድማ ተሸፈኑ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Capsules of Wonder Introductory Passageway ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Capsules of Wonder Introductory Passageway ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Capsules of Wonder Introductory Passageway ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት
The Salon de TE was the only hall opened to the public at this Hong Kong watch fair. Its purpose was to showcase 140 international premium watch brands. The design brief was to create a 1800m2 introductory passageway experience for its visitors. The passageway had to stimulate the feeling of new discoveries before visitors embark to discover the various watch brands. A futuristic theme was created to include a welcome reception, VIP lounge and an open stage area for multifunctional activities.
ዓቐንን ማዕሸግን
Acrylic mirrored cladding was used in the reception and VIP lounge. A 3m high x 5m wide hexagon shaped gateway with a LED screen greeted the visitors into the 45m long x 7.5m wide x 6m high passageway of the Salon de TE hall. An interactive screen at 3m high x 9m wide was placed near the entrance space. Further inside the passageway was an open chamber area 17m diameter that housed a 9m stage wide stage. Multifunctional activities include product parades, cocktails and seminars was used in the space.
መለለዪታት
Trade, Hong Kong, Fashion, Music, Installation, Outer Space Journey, Exhibition, Design, Organiser, Fair
ናይ ምፍራይ ቴክኖሎጂ
The production avoided the use of heavy wooden structures instead, all the walls were made with reusable aluminium systems covered with stretched vinyl prints. The furniture, props, lighting and LED screens were hired. Biodegradable carpets covered the exhibition hall flooring. Experiences such as a fragrant olfactory garden along with augmented and virtual reality technology were integrated into the spatial design.
ናይ ዲዛይን ብድሆ
The most challenging part was finding a design concept different from any previous design concept used for this marketing show. The most important aspect was the design had to heightening the public perception and awareness of the Salon de TE and the watch industry. After analysing various ideology and themes on adventures of new discoveries, a futuristic capsule to take the visitors to different worlds seemed ideal. From this, the whole design process went into development.
ምርምር
Inspiration to design the introductory passageway derived from the challenge of the brief. The new design was intended to evoke the visitors’ curiosity with new discoveries. This led to the idea of curating a futuristic journey under the main concept Capsules of Wonders. Subsequently, 4 different unique experience named Arctic Retreat, Aqua Pod, Botanic Lab and Time Observatory was created for the visitors before they set out to the different categories into this specialised hall.
ምንጪ ሓሳብ
Inspiration for the introductory passageway design came from the organiser's requirement of stimulating the imagination of the visitor with the feeling of new discoveries. This led to researching imaginary science fictional worlds of holodecks and time capsules. From this series of futuristic themed experienced was depicted and developed under the concept name Capsules of Wonder.
ናይ ፕሮጀክት ግዜ
The project duration was 3 months from initial briefing to onsite completion. It was launched on the 4th of September 2018 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
ናይ ስርሒት ፍሰት
The flow starts with a futuristic departure lounge to evoke the visitors’ curiosity of new discovery. Inside the introductory passageway, dramatic lighting and interactive experiences enabled a heightened visual story telling experience. An open chamber with a stage was created to house multifunctional promotional activities. Within this, 4 hexagon portals would lead into unique themes such as Artic Retreat, Aqua Pod, Botanic Lab and Time Observatory to reflect the different zones.

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ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።

ጽቡቕ ዲዛይን ዓቢ ኣፍልጦ ይግብኦ

A' Design Award ንጽቡቕ ዲዛይን ዝወሃብ ኣህጉራዊ ብዳያኒት ዝግምገም ሽልማት እዩ። ኣብ A' Design Award ብምስታፍ ብብቕዓት ዝተመስረተ ኣፍልጦ ንምርካብ፣ ዝና፣ ክብርን ሓበሬታን ንስራሕካ ንምርካብ ዕድል ሓዝ። ስራሕካ ንA' Design Award ጠቐስ እሞ ንቕሉዕ ናይ A' Design Prize ተወዳደር።

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