ዲዛይን Macy’s Website ናይ ኤሌክትሮኒካዊ ንግዲ መርበብ ሓበሬታ ብ Willy Lai and Dave Torres ኣብ ናይ ውድድር ምድብ ንድፊ ወብሳይትን ወብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ወርቂ ሽልማት A' Design Award እዩ።
ወርቂወብ· 2020
Macy’s Website ናይ ኤሌክትሮኒካዊ ንግዲ መርበብ ሓበሬታ
ዓሚል: Macy's
ኣብ ምድብ ወብ ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #93996 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Macy’s Website ናይ ኤሌክትሮኒካዊ ንግዲ መርበብ ሓበሬታ
ናይ Macy's መርበብ ሓበሬታ፡ ዓማዊል ናይ Macy's እኩብ ፍርያት ብኦንላይን ክዕድጉ ዘኽእል መድረኽ ኤሌክትሮኒካዊ ንግዲ እዩ። እቲ መርበብ ሓበሬታ ብ2019 ብቐጥታ ንርእይቶ ዓማዊል ብምምላስ ዳግማይ ተነዲፉ፡ እዚ ድማ ንጹህ፡ ቀሊልን ብፋሽን ዝተነቓቐሐን ንድፊ ኣፍርዩ። እቲ ኣቀማምጣ ካብ ሜድያ ፋሽንን ፍርያት ተክኖሎጂ ተጠቀምትን ዝተወስደ ኮይኑ፡ ንMacy's ካብ ተወዳደርቲ ሸየጥቲ ንምፍላይ ዝዓለመ እዩ። ዘመናዊ ተጻዋርነት ዘለዎ (responsive) ተክኖሎጂ መርበብ ስለ ዝተጠቕመ፡ እቲ መርበብ ሓበሬታ ኣብ ላፕቶፕ ኮምፒዩተራት፡ ታብሌታትን ስማርትፎናትን ክርአ ይኽእል። መጽናዕቲ ተመኩሮ ተጠቃሚ፡ ንኡስ መጽናዕትታት፡ ቃለ-መሕትታትን ፈተነ ተጠቃምነትን ሓዊሱ፡ ነቲ ዳግማይ ንድፊ መሪሑዎ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award
Macy’s Website ናይ ኤሌክትሮኒካዊ ንግዲ መርበብ ሓበሬታ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Macy’s Website ናይ ኤሌክትሮኒካዊ ንግዲ መርበብ ሓበሬታ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Macy’s Website ናይ ኤሌክትሮኒካዊ ንግዲ መርበብ ሓበሬታ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- ዓቐንን ማዕሸግን
- We developed reponsive web design across different devices.
- መለለዪታት
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- ናይ ምፍራይ ቴክኖሎጂ
- We utilized modern responsive web technologies.
- ናይ ዲዛይን ብድሆ
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- ምርምር
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- ምንጪ ሓሳብ
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- ናይ ፕሮጀክት ግዜ
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- ናይ ስርሒት ፍሰት
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- ኣባላት ጋንታ
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - ናይ ስእሊ ክረዲት
- Images courtesy of Macys.
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
