Miltos ቀንዲ ተግባር፡ ናይ ብራንድ መንነትን ማሸጊን ብ Yuta Takahashi

ዲዛይን Miltos ቀንዲ ተግባር፡ ናይ ብራንድ መንነትን ማሸጊን ብ Yuta Takahashi ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርግራፊክ· 2020

Miltos ቀንዲ ተግባር፡ ናይ ብራንድ መንነትን ማሸጊን

ብ Yuta Takahashi

ዓሚል: Miltos

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #99373 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Miltos ቀንዲ ተግባር፡ ናይ ብራንድ መንነትን ማሸጊን

ሚልቶስ ንሓደ ናይ ቸኮላታ ብራንድ ዝተዳለወ ናይ ብራንድ መንነትን ናይ ማሸጊ ዲዛይንን እዩ። እቲ ኣምር ካብ ፍረ ናብ ባር ዝብል ሓሳብ ናብ ካብ ኦም ናብ ባር ዝብል ኣገባብ ብምስፋሕ ናይ ካካኦ ጨና የጉልሕ። እቲ ማሸጊ ብግሊተር ዝተሰርሐ፡ ናይ ሓሪር ንድፊ ዝገልጽ ቫርኒሽን ብወርቂ ዝተማተመ ጡብ ዘለዎ ጽቡቕ ጸሊም ሰማያዊ ወረቐት እዩ ዝተሰርሐ። እቲ ሳጹን ከም ሽፋን መጽሓፍ ይኽፈት፡ ልክዕ ከምቲ ኣብ ወይኒ ዝግበር ንነፍሲ ወከፍ ጣዕሚ ብዝርዝር ዘብርህ ናይ ጣዕሚ ቻርት ካርድ ይሕዝ። እቲ ናይ ኣሶርትመንት ሳጹን ኣብ ስእሊ ናይ መጽሓፍ መንደቕ እዩ ዝተመስረተ። እቲ ዲዛይን ንዓበይቲ ህዱእ ናይ ብራንድ ተመክሮ ይድግፍ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Miltos ቀንዲ ተግባር፡ ናይ ብራንድ መንነትን ማሸጊን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Miltos ቀንዲ ተግባር፡ ናይ ብራንድ መንነትን ማሸጊን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Miltos ቀንዲ ተግባር፡ ናይ ብራንድ መንነትን ማሸጊን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
ዓቐንን ማዕሸግን: Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch
መለለዪታት: Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
ናይ ምፍራይ ቴክኖሎጂ: The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
ናይ ዲዛይን ብድሆ: Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
ምርምር: They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
ምንጪ ሓሳብ: There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
ናይ ፕሮጀክት ግዜ: This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
ናይ ስርሒት ፍሰት: The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
ፓተንታት: Copyrights belong to Yuta Takahashi, 2020
ኣባላት ጋንታ: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara
ናይ ስእሊ ክረዲት: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020